Open to opportunities

Kaushik S

@kaushiks1

Message

I grow D2C and Amazon sales through performance advertising and SEO.

India

Message

I've managed Amazon PPC for Toddler's Step and delivered 5.3x ROAS on ₹4.2K in ad spend, generating ₹22.5K in sales while holding ACOS at 18.9%. I also increased organic sales by 30% by rebuilding product listings around SEO best practices.

Through Kraftshala's Marketing Launchpad Program, I ran Meta and Google Ads for Unleavables.com, growing paid traffic 124% above plan and reducing Meta CPC by 57%. I also improved Google Ads CTR from 1.77% to 3.72% while lowering CPC and cost per conversion.

I'm hands-on with Amazon Sponsored Products, Sponsored Brands, Sponsored Display, listing optimization, keyword research, SEO, and campaign reporting. I bring a Computer Science Engineering background and have also built a real-time AI-based face mask detection model.

Experience

Work history, roles, and key accomplishments

Current

Marketing Launchpad Program

Current

Kraftshala

Jan 2025 - Present (1 year 7 months)

Completed a marketing launchpad program, gaining hands-on experience in managing Meta, Google, and Amazon ad campaigns.

Meta Ads Google Ads SEO Keyword Research performance reporting

Current

E-commerce & Performance Marketing Associate

Current

Toddler's Step

Dec 2023 - Present (2 years 8 months)

Increased organic sales by 30% through SEO-optimized product listings. Managed end-to-end Amazon PPC campaigns, achieving 5.3x ROAS and holding ACOS at 18.9%.

SEO Amazon PPC ROAS performance reporting

Administrative Manager

Shri MuthuSwamy Naidu Primary School

Apr 2024 - Dec 2024 (8 months)

Streamlined administrative workflows and strengthened coordination between teachers, parents, and local authorities. Rolled out a smart-class initiative that improved teaching delivery and contributed to increased student enrollment.

Administrative Management Coordination Smart Class Implementation

Final Year Project

Bharath University

Nov 2023 - Mar 2024 (4 months)

Built and evaluated a computer-vision model to classify mask-wearing status in real time, applying core image-classification techniques.

Computer Vision Machine Learning

Performance Marketer

Amazon Ads

Managed Amazon Ads campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display, achieving up to 5.3x ROAS and maintaining ACOS under 19%.

Amazon Sponsored Brands Amazon Sponsored Display Keyword Research SEO performance reporting