
RajashekarReddy User
@rajashekarreddyuser
I build performance marketing campaigns that improve acquisition efficiency and visibility.
What I'm looking for
I've run live performance marketing projects for Unleavables and Homecrust India, using Meta Ads, Google Search Ads, Amazon Ads, SEO, and short-form content to drive visibility and traffic.
For Unleavables, I managed Meta Ads that generated four add-to-cart conversions on ₹645 spend. I also built an SEO growth strategy through competitor benchmarking, keyword-gap analysis, search-intent mapping, technical SEO auditing, and measurement planning.
I improved Homecrust India's Amazon Ads CTR from 0.90% to 1.85% through category and competitor ASIN targeting, audience refinement, and bid optimization. In a seven-day Google Search Ads campaign for Unleavables, I achieved a 2× higher conversion rate, 52% lower CPA, 10% higher CTR, and 7.84% lower CPC than projections.
My earlier experience spans estimation, billing, operations, pricing analysis, and buyer negotiations. I bring an analytical approach to campaign performance, market conditions, resource allocation, and growth decisions.
Experience
Work history, roles, and key accomplishments
Family Business & Agricultural Operations Manager
Family Business
Aug 2023 - Feb 2026 (2 years 6 months)
Managed family business operations by overseeing financial planning and resource allocation, helping maintain operational continuity and profitability. Analyzed pricing and market conditions across 10+ agricultural markets using bidding strategies and market analysis to support better selling decisions.
Estimation and Billing Engineer
Shoba Glazing and Metal Works
May 2023 - Jul 2023 (2 months)
Coordinated with site engineers and procurement for a large-scale project, utilizing custom Excel models to track progress and costs, preventing potential budget overruns of up to 5%.
Team Player
Christ University
Apr 2021 - Mar 2023 (1 year 11 months)
Represented Christ University in 30+ inter-university cricket tournaments, playing a key role in winning a major championship and demonstrating effective communication and conflict resolution.
School Pupil Leader
Sri Chaitanya E.M School
Jul 2015 - Apr 2016 (9 months)
Spearheaded student representation for 500+ students, managing a team of 10+ volunteers to coordinate 20+ school events and launch mentorship programs, increasing student participation by 60%. Spearheaded communication between 1000+ students and faculty by organizing regular open forums and feedback sessions, reducing student grievance resolution time by 70%.
Education
Degrees, certifications, and relevant coursework
Kraftshala School of Business
Marketing Launchpad Program, Marketing
2026 -
Marketing Launchpad Program at Kraftshala School of Business, ongoing from March 2026 to September 2026.
Christ University
Bachelor of Technology, Technology
2019 - 2023
Bachelor of Technology degree from Christ University, completed in 2023.
Sri Chaitanya Junior College, Kurnool
12th Grade, State Board, General
2017 - 2019
12th Grade, State Board from Sri Chaitanya Junior College, Kurnool, completed in 2019.
Sri Chaitanya E.M School, Ananthapuram
10th Grade, State Board, General
2016 - 2017
10th Grade, State Board from Sri Chaitanya E.M School, Ananthapuram, completed in 2017.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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