Open to opportunities

Katie Boertman

@katieboertman

Message

I build brand narratives and content strategies that drive growth in regulated B2B markets.

United States

Message

What I'm looking for

I'm looking to help founders or leadership teams turn complex business strategy into clear positioning, credible narratives, and scalable communications that build trust, strengthen go-to-market execution, and support growth.

I build clear brand narratives, messaging systems, and go-to-market stories for enterprise and high-growth B2B organizations. Through Signal + Story, I advise founders and leadership teams on positioning, audience strategy, competitive differentiation, and executive communications.

At Stryker, I led global search, content, and newsroom strategy for the Medical Division, generating 150M+ annual digital impressions and growing organic traffic 45% year over year. Previously, I built Emergency Care's digital newsroom and content programs, producing $35M in qualified opportunity value and improving sales conversions by more than 25% year over year.

I've also led brand, content, PR, and social strategy at Mersive, Asurion, and SINGER Sewing Company. I enjoy translating complex ideas into credible, human-centered communications that strengthen trust, support sales teams, and create market clarity.

Experience

Work history, roles, and key accomplishments

Current

Founder & Managing Director

Current

Signal + Story

Aug 2025 - Present (1 year 1 month)

Lead a strategic brand and communications consultancy focused on positioning, messaging, executive communications, and go-to-market narrative development for founders, leadership teams, and growth-stage organizations.

Brand Strategy Communication Skills Positioning Messaging Executive Communication Go To Market Strategy Leadership Workshops

Current

Founder

Current

Ice Cream Social Kalamazoo

Mar 2025 - Present (1 year 6 months)

Co-founded and launched a seasonal mobile ice cream business, leading brand development, communications, pricing, and local partnership outreach.

Brand Development Communication Skills Pricing Partnership Outreach

Global Search & Content Strategy – Medical Division

Stryker

Apr 2023 - Jan 2025 (1 year 9 months)

Owned global brand visibility, content marketing strategy, SEO, and newsroom operations for Stryker's Medical Division, supporting corporate communications goals and reputation management across multiple business units in a regulated environment.

Content Marketing SEO Brand Governance KPI Reporting Editorial Strategy Team Management Agency Management Cross Functional Collaboration

Digital Brand & Demand Strategy – Emergency Care

Stryker

Jan 2020 - Mar 2023 (3 years 2 months)

Led digital brand marketing, content marketing, and sales enablement strategy for the Emergency Care business, building integrated programs and founding the digital newsroom.

Digital Marketing Content Marketing Sales Enablement Lead Generation Messaging Frameworks Value Proposition Legal Compliance

Director of Brand & Content Marketing

Mersive

Oct 2018 - Oct 2019 (1 year)

Owned brand strategy, corporate messaging, content marketing, social media strategy, and PR execution for a high-growth SaaS startup.

Brand Strategy Content Marketing Social Media Strategy Public Relations Agency Management Go To Market Strategy

Senior Manager, Digital Marketing & Communications

Asurion

Jun 2012 - Oct 2018 (6 years 4 months)

Led social media strategy and content marketing for a global technology services organization, managing a team of content creators and supporting corporate communications initiatives.

Social Media Strategy Content Marketing Team Management Editorial Strategy Corporate Communications Product Launch

Manager, Marketing, Social Media & Brand

Singer Sewing Company

Oct 2007 - Jun 2012 (4 years 8 months)

Led go-to-market strategy, launches, and sales enablement for North America, managing a team of three and creating standardized messaging and launch playbooks.

Go To Market Strategy Sales Enablement Team Management Messaging Launch Playbooks Collateral Development