Open to opportunities

Kathryn Whitehead

@kathrynwhitehead

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Senior Media Analyst with expertise in data-driven marketing strategies.

United States

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What I'm looking for

I am looking for a role that values creativity and data-driven decision-making, with opportunities for growth and collaboration.

Hello, I’m Kathryn, a Senior Media Analyst with a proven track record in delivering high-impact, full-funnel media campaigns. At VaynerMedia, I achieved remarkable results, including a +375% lift in engagement rate for UBK and a +4pt lift in key test markets for Walmart, generating over $77K in incremental sales revenue. My strategic approach combines analytical rigor with creative insight, enabling me to drive conversions and optimize performance effectively.

In addition to my analytical skills, I have a passion for mentoring and team leadership. I have successfully managed and guided over five media resident interns, fostering their career development while overseeing substantial brand budgets. My experience also extends to photography, where I have captured over 500 runway looks for various designers, producing editorial imagery that has been featured in top media outlets. I thrive in dynamic environments where creativity and strategy intersect.

Experience

Work history, roles, and key accomplishments

Current

Senior Media Analyst

Current

VaynerMedia

Apr 2024 - Present (1 year 3 months)

Outperformed all engagement and attention benchmarks for UBK, achieving a +375% lift in engagement rate (ER) and +294% boost in view rate, through platform-specific creative strategy and audience alignment—driving incremental conversions. Led a market-level incrementality test for Walmart, validating a +4pt lift in key test markets and generating $77K+ in incremental sales revenue through weekly c

Creative Strategy Automated Media Dashboards Tracer Zappos

Current

Photographer

Current

Kathryn Whitehead Photography

Jan 2020 - Present (5 years 6 months)

Captured 500+ runway looks across multiple designers at Runway7 (NYFW), Portland Fashion Week, and NYC Glamour Couture, producing high-impact editorial imagery used in brand marketing and promotional campaigns. Provided dynamic backstage and event coverage for Mefeater Magazine, Anastasia Magazine, Washington Square Park Conservancy, and corporate clients including the Richard Ivey School of Busin

Runway Photography Editorial Imagery Brand Marketing Backstage Media Low Light Photography High Motion Photography Burlesque Photography

Media Analyst

VaynerMedia

Jun 2022 - May 2024 (1 year 11 months)

Improved traffic efficiency for Zappos by 62% (CTR) and 78% (link clicks) while lowering CPC by 43%. Managed and mentored 5+ media resident interns with empathy and strategic guidance, fostering their career development while overseeing $5M+ in quarterly brand budgets—delivering flawless execution with zero make goods.

Zappos Media Intern Mentoring Campaign Execution Performance Analysis

Education

Degrees, certifications, and relevant coursework

University of Western Ontario

Honors Bachelor of Arts, Communication and Media Studies

Completed an Honors Bachelor of Arts in Communication and Media Studies. Gained comprehensive knowledge in media analysis, communication strategies, and their societal impacts.