Open to opportunities

zoe pamp

@zoepamp

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Digital marketing specialist with expertise in campaign management and strategy.

Greece

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, with opportunities for professional growth in digital marketing.

I am a dedicated Digital Marketing Specialist with a strong background in creating, managing, and executing digital campaigns across various channels, including Social Media, Email Marketing, and Google Ads. Currently, I work at Attica The Department Store, where I oversee the digital communication of weekly tasks and collaborate with stakeholders to ensure successful campaign execution. My focus on monitoring keyword bids and account spend has allowed me to optimize campaigns effectively, ensuring they meet established performance metrics and budgets.

Previously, I served as a Digital Account Manager at Zoi Pampouki Netsteps Digital Marketing Agency, where I honed my skills in digital strategies and client communication. My experience includes planning and optimizing Google Ads and Social Media campaigns to achieve desirable ROI and ROAS. I have a proven track record of developing targeted email campaigns, enhancing email databases, and implementing SEO strategies to boost online visibility. My academic background in Arts Administration and Cultural Policy, combined with my practical experience, equips me with a unique perspective on digital marketing in the arts sector.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Attica The Department Store

Jul 2022 - Present (2 years 11 months)

Created, managed, and executed digital campaigns across social media, email marketing, and Google Ads. Monitored keyword bids, account spend, ROI, and ROAS to ensure campaigns met key performance metrics and budget. Developed and edited email campaigns, proposing new ideas to increase database and send targeted communications.

Social Media Marketing Email Marketing Google Ads ROI Analysis Budget Management

Digital Account Manager

Zoi Pampouki Netsteps Digital Marketing Agency

Nov 2020 - Jul 2022 (1 year 8 months)

Corresponded with clients, addressed queries, and developed digital strategies. Planned, tested, and optimized Google Ads and social media campaigns to achieve desirable ROI and ROAS. Managed content writing, social media scheduling, email marketing automations, and SEO optimization, reporting daily to the Digital Marketing Director.

Client Communication Digital Strategy Campaigns Content Writing Email Automation SEO Optimization Keyword Research Reporting

Social Media Coordinator and Marketing Assistant

Dash Arts London

Jan 2019 - Jun 2019 (5 months)

Researched potential reciprocal marketing swaps and managed social media content, including drafting posts, sourcing visuals, and maintaining schedules. Prepared the company's e-newsletter, oversaw the i-contact mailing list, and conducted audience surveys and event statistics. Reported daily to the Artistic Director.

Audience Research Reporting Visual Content Sourcing

Education

Degrees, certifications, and relevant coursework

Goldsmiths University of London

Masters in English, Arts Administration & Cultural Policy, Arts Administration & Cultural Policy

Completed a Master's degree focusing on Arts Administration and Cultural Policy. Dissertation explored Digital Adaptation in the Arts and Audience Development During the Pandemic.