Kate Follen

Leading a full rebrand and redesign of NetApp.com, defining visual language and rebuilding the design system. Established a unified system across internal teams and external agencies, supporting 6+ designers and ~10 engineers/QA.

Led visual direction for acquisition-focused web experiences, defining scalable UI patterns and interface systems. Partnered with product and engineering to drive experimentation and optimization across key user flows.

Established a cohesive visual direction across web, marketing, and product touchpoints, improving brand consistency and overall experience quality. Defined design guidelines and scalable patterns to support team growth.

Founded and led an independent design studio delivering brand, web, and digital experiences for clients including Google, the United Nations, TEDx, and the University of Colorado. Managed client relationships, project scope, and creative direction.

Led design across a suite of digital products, owning both interaction and visual design across key customer journeys. Collaborated cross-functionally with product, engineering, and research to deliver production-ready design solutions.

Designed end-to-end web and mobile experiences balancing user needs, business goals, and brand expression. Collaborated with product, engineering, and research teams.

Designer Intern at YARD NYC.

Designer at Vermilion Design + Interactive.

Designer and Art Director at Newton Running.

Senior Designer at Emerson Stone.

Designer at InvitedHome.

Bachelor of Design degree from Penn State University, class of 2013.