Kashaf Riaz
@kashafriaz
I build data-driven paid, SEO, social, and email campaigns that grow engagement.
PakistanWhat I'm looking for
I've built multi-channel digital marketing campaigns for Pure Elements Technologies, increasing client brand engagement by 16% and improving search rankings by 13%.
I manage Meta, Google, TikTok, and LinkedIn advertising from planning through execution, using GA4 performance data to improve spend, targeting, and cost efficiency.
At Funfox Program, I coordinated web, social, email, and TikTok campaigns, raising follower growth by 20% while supporting PPC conversion growth and marketing strategy development with product and sales teams.
I also bring campaign planning and reporting experience from Jazz, alongside an MBA in Marketing and certifications in Google Analytics, Google Ads, HubSpot Content Marketing, and Meta digital marketing.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Pure Elements Technologies
Apr 2025 - Jun 2026 (1 year 2 months)
Developed multi-channel digital marketing campaigns, increasing client brand engagement by 16%. Managed Meta, Google, and TikTok ad campaigns, implemented SEO strategies, and generated email marketing campaigns.
Digital Marketing Coordinator
Funfox Program
Nov 2023 - Feb 2025 (1 year 3 months)
Coordinated integrated campaigns across web, social, and email, including TikTok ads. Increased follower growth by 20% and assisted in PPC campaign design and implementation.
Digital Marketing Intern
Jazz
May 2023 - Jul 2023 (2 months)
Assisted in executing and planning marketing campaigns across multiple channels to increase brand engagement and visibility. Monitored campaign performance and developed marketing reports.
Education
Degrees, certifications, and relevant coursework
Bahria University
Master of Business Administration, Marketing
2023 - 2025
Pursued a Master of Business Administration with a major in Marketing at Bahria University, Islamabad, from September 2023 to March 2025.
National University of Modern Languages
Bachelor of Business Administration, Marketing
2018 - 2022
Earned a Bachelor of Business Administration with a major in Marketing from NUML University, Islamabad, from September 2018 to September 2022.
Google Analytics Certification (GA4), Analytics
Earned the Google Analytics Certification (GA4).
Google Ads Certification, Advertising
Earned the Google Ads Certification.
HubSpot
HubSpot Content Marketing Certification, Content Marketing
Earned the HubSpot Content Marketing Certification.
Meta
Meta Certified Digital Marketing Associate, Digital Marketing
Earned the Meta Certified Digital Marketing Associate certification.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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