Karla Casarrubias
@karlacasarrubias
15+ years turning ideas into digital experiences: Cinépolis App, Coca-Cola Apps, estudiofloral.com, and collecting coins in IBM’s billing adventure.
What I'm looking for
I'm a results-driven Key Account and Project Manager with 15+ years delivering digital products and customer experiences across entertainment, retail, and enterprise clients. I’ve led end-to-end projects for global brands, maintained top-tier collection performance at IBM, and launched a profitable DTC floral business.
I combine agile project leadership, data-driven decision making, and people-oriented communication to align cross-functional teams and stakeholders toward measurable outcomes — from lowering past-due balances to improving NPS and repeat purchase rates.
I’m passionate about scaling learning programs, applying design thinking to product strategy, and using automation and AI-assisted processes to improve operational efficiency and customer success.
Experience
Work history, roles, and key accomplishments
Managed a U.S. accounts receivable portfolio, keeping past-due balances below 5% and ranking in the top 10% of collectors while co-founding a cross-functional learning program delivering 2,200+ training hours and +9 NPS across 300+ participants.
Founder & Project Lead
Estudio Floral
Jan 2018 - Mar 2022 (4 years 2 months)
Launched and scaled a DTC floral e-commerce business with full P&L ownership, achieving +9.5 NPS, 35% repeat purchase rate, and optimized CAC/LTV enabling profitable growth.
Key Account Manager & PM Lead
Econocom
Dec 2012 - Sep 2017 (4 years 9 months)
Led digital ecosystem projects for Coca-Cola across 15+ countries including native iOS/Android apps and interactive campaigns, and managed QA and delivery for 30+ mobile apps for major media clients using Agile.
Mobile Projects Lead
IA Interactive
Sep 2010 - Dec 2012 (2 years 3 months)
Managed content and project delivery for Cinépolis digital platforms, overseeing native mobile apps, ticketing and Candy Shop systems, and QA across 15+ countries to ensure consistent UX and content delivery.
Education
Degrees, certifications, and relevant coursework
Universidad Vasco de Quiroga A.C.
Bachelor Degree, Communication
Bachelor degree in Communication from Universidad Vasco de Quiroga A.C.
ISTQB
Foundation Level Certification, Software Testing
Obtained the ISTQB Foundation Level certification in software testing.
Master Floral Certified Tester Foundation Level
Certification, Floral Design
Completed foundational training and certification related to floral design and testing.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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