Open to opportunities

Karla Casarrubias

@karlacasarrubias

15+ years turning ideas into digital experiences: Cinépolis App, Coca-Cola Apps, estudiofloral.com, and collecting coins in IBM’s billing adventure.

Mexico

Message

What I'm looking for

I'm seeking roles where I can lead cross-functional teams, drive customer-centric product growth, scale learning programs, and apply data and automation to improve outcomes.

I'm a results-driven Key Account and Project Manager with 15+ years delivering digital products and customer experiences across entertainment, retail, and enterprise clients. I’ve led end-to-end projects for global brands, maintained top-tier collection performance at IBM, and launched a profitable DTC floral business.

I combine agile project leadership, data-driven decision making, and people-oriented communication to align cross-functional teams and stakeholders toward measurable outcomes — from lowering past-due balances to improving NPS and repeat purchase rates.

I’m passionate about scaling learning programs, applying design thinking to product strategy, and using automation and AI-assisted processes to improve operational efficiency and customer success.

Experience

Work history, roles, and key accomplishments

Education Lead & Portfolio Manager

IBM

Apr 2022 - Mar 2026 (3 years 11 months)

Managed a U.S. accounts receivable portfolio, keeping past-due balances below 5% and ranking in the top 10% of collectors while co-founding a cross-functional learning program delivering 2,200+ training hours and +9 NPS across 300+ participants.

Accounts Receivable Collections Strategy Portfolio Management Learning Development Stakeholder Management Agile

Founder & Project Lead

Estudio Floral

Jan 2018 - Mar 2022 (4 years 2 months)

Launched and scaled a DTC floral e-commerce business with full P&L ownership, achieving +9.5 NPS, 35% repeat purchase rate, and optimized CAC/LTV enabling profitable growth.

P&L management Digital Marketing CRM NPS Operations Data Driven Growth

Key Account Manager & PM Lead

Econocom

Dec 2012 - Sep 2017 (4 years 9 months)

Led digital ecosystem projects for Coca-Cola across 15+ countries including native iOS/Android apps and interactive campaigns, and managed QA and delivery for 30+ mobile apps for major media clients using Agile.

Key Account Management Mobile Product Management Agile Project Management & QA Design Thinking Mobile Strategy Stakeholder Management

Mobile Projects Lead

IA Interactive

Sep 2010 - Dec 2012 (2 years 3 months)

Managed content and project delivery for Cinépolis digital platforms, overseeing native mobile apps, ticketing and Candy Shop systems, and QA across 15+ countries to ensure consistent UX and content delivery.

Project Management Content Management Mobile Apps & QA