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Karishma Mallan

@karishmamallan

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Brand Executive at HUL developing Taj Mahal Tea innovations and executing the Lipton Darjeeling project.

India

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At HUL, I’m managing brand development workstreams for Taj Mahal Tea House and Taj Mahal Tea, handling social media for both and influencer marketing for Taj Mahal Tea House. I’m also executing the Lipton Darjeeling project and led the physical renovation of Taj Mahal Tea House.

At Aspect Hospitality, I completed a specialized training residency at Brunch & Cake HQ in Dubai before leading the launch of its first Mumbai franchise outlet. I managed marketing and brand oversight across Brunch & Cake, Tuya's by Copa, and The Coconut Boy.

Experience

Work history, roles, and key accomplishments

Current

Brand Executive

Current

HUL

Mar 2025 - Present (1 year 7 months)

Spearheading execution of the Lipton Darjeeling project and managing BB and BD workstreams for Taj Mahal Tea House. Handling social media and influencer marketing, executing brand presence at events, and leading physical renovation and menu overhaul.

Brand Development Social Media Marketing Influencer Marketing Event Management Menu Planning Hospitality Operations

Marketing Manager

Aspect Hospitality

Apr 2024 - Feb 2025 (10 months)

Selected for a specialized training residency in Dubai to lead the launch of Brunch & Cake's first franchise outlet in Mumbai. Managed end-to-end marketing and brand management for Brunch & Cake, Tuya's by Copa, and The Coconut Boy.

Brand Management Social Media Content Strategy ORM IP Development Meta Ads Budget Planning Design Oversight

Assistant Marketing Manager

Origin Restaurants & Meadery

Jun 2022 - Jan 2024 (1 year 7 months)

Managed full-spectrum marketing for The Canary, Nho Saigon, and Origin Meadery, including paid advertising, offline marketing, social media optimization, and influencer and PR campaigns. Mentored junior marketing staff.

Paid Advertising Offline Marketing Social Media Optimization Influencer Marketing PR Mentorship

Digital Marketing Executive

OPA Hospitality

Sep 2021 - Mar 2022 (6 months)

Monitored competitor activities and market trends, supervised creation of marketing materials, and managed ORM, SMS, and email marketing campaigns. Coordinated with online aggregators to optimize brand presence.

ORM Email Marketing SMS Marketing Market Research Competitive Analysis Budgeting

Digital Marketing Intern

OPA Hospitality

Aug 2019 - Feb 2020 (6 months)

Conducted keyword research and analysis using tools like Google AdWords and SEMrush. Implemented SEO best practices to improve website visibility and search engine ranking.

Keyword Research Google Ads SEMrush SEO

Trainee

Klinik Schloss Mammern

Sep 2018 - Mar 2019 (6 months)

Completed intensive cross-functional training in high-end kitchen operations, professional barista service, and mixology. Delivered high-standard guest service and backend support in a premium healthcare-hospitality environment.

Kitchen operations Barista Services Mixology Guest Service