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Karina Santamaría Pavlova

@karinasantamarapavlo

Business Systems & Process Automation Specialist at Grupo NETEL, leading an AI-assisted Odoo 19 migration and process redesign.

Spain

Message

At Grupo NETEL, I’m leading an AI-assisted Odoo 19 migration and process redesign. I configure ERP workflows and Python automations to improve efficiency, data consistency, reporting, and user adoption.

At IBG Illice, I supported Odoo users, resolved incidents, delivered training, and coordinated with external partners on Odoo solutions that improved adoption, workflows, and reporting.

At Brildor, I implemented Odoo/OpenERP improvements and BI reporting using SQL, Metabase, and ETL, while supporting users and standardizing supply chain operations. Earlier, as Product Manager at Brildor, I managed product catalog and e-commerce content and improved presentation workflows with Magento, Orbitvu, and Adobe Suite.

Experience

Work history, roles, and key accomplishments

Current

Process & Business Systems Analyst

Current

Grupo NETEL

Oct 2025 - Present (11 months)

Leading an AI-assisted Odoo 19 migration and process redesign, configuring ERP workflows and Python automations to improve efficiency, data consistency, reporting and user adoption.

Odoo Python AI Assisted Workflows ERP Process Redesign Automation Reporting User Adoption

Odoo Specialist & Data Analyst

IBG Illice

Sep 2024 - Sep 2025 (1 year)

Supported ERP users, resolved incidents, delivered training and coordinated with external partners to develop Odoo solutions, improving adoption, workflows and reporting.

Odoo ERP User Support Training Incident resolution Workflow Improvement Reporting

Odoo Functional Analyst & Data Analyst

Brildor

Jul 2021 - Sep 2024 (3 years 2 months)

Implemented Odoo/OpenERP improvements and BI reporting with SQL, Metabase and ETL, supporting users, solving issues and standardizing supply chain operations.

Odoo OpenERP SQL Metabase ETL BI Reporting Supply Chain User Support

Product Manager

Brildor

Jul 2020 - Jul 2021 (1 year)

Managed product catalog and e-commerce content, improving product presentation workflows with Magento, Orbitvu and Adobe Suite while supporting content and operations optimization.

Product Management Ecommerce Magento Orbitvu Adobe Creative Suite Content Management Operations Optimization

Education

Degrees, certifications, and relevant coursework

Universitat Politècnica de València

Master’s Degree in Business Management (MBA), Business Management

2019 - 2021

Master’s Degree in Business Management (MBA) with thesis with honors on designing an analytical procedure to evaluate a product line within an e-commerce platform.