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Laia Capdevila Feliu

@laiacapdevilafeliu

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I build data-driven forecasting, dashboards and AI automations that improve senior decision-making.

Spain

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What I'm looking for

I'm looking to bring my analytical and automation mindset to a new team, building data-driven reporting, forecasting models and smart automations that support better decisions.

At PwC Deals, I built a Python forecasting model covering 300+ KPIs and turned it into a live Power BI and Power Query dashboard that improved budget accuracy and optimisation by 13%.

I also built cost-monitoring and deal-tracking automations, identifying €300k in annual savings and reducing a weekly workflow by the equivalent of one FTE. Previously at Velutex Flock, I delivered logistics, financial and CRM tools that improved visibility, delivery performance and client response times.

I'm now co-building Entiende Tu Trabajo, a web product that explains payslips, earnings, deductions and taxes in plain language. I bring finance, data analysis and AI-assisted development together to build practical tools for better decisions.

Experience

Work history, roles, and key accomplishments

Current

Co-founder, Product & Data

Current

Entiende Tu Trabajo

Jan 2026 - Present (8 months)

Led end-to-end delivery of a web product from scratch, owning scope, architecture, and priorities, and building it with a co-founder using AI-assisted development. Shipped a tool that reads payslips and explains earnings, deductions, and taxes in plain language, backed by a dozen free financial calculators and two paid, deeper-insight reports.

Product Management AI assisted Development Web Development Financial Literacy Data Analysis

Associate, Deals CFO Advisory

PwC

Jan 2025 - Dec 2026 (1 year 11 months)

Built a Python-based forecasting model covering 300+ KPIs for the global budget, later turned into a live PowerBI and Power Query dashboard for senior management, increasing budget accuracy and optimization by 13%. Also built a cost-monitoring dashboard for a global agricultural client, identifying 300k€ in annual savings.

Python Power BI Power Query Financial Modeling Budgeting Forecasting Cost Control Dashboarding KPI Reporting Data Analysis

Business Analyst

Velutex Flock S.A.

Jan 2021 - Dec 2024 (3 years 11 months)

Built an automated logistics dashboard tracking inventory levels, order fulfilment, and supplier lead times, improving stock visibility and reducing delivery delays by 12%. Also built an all-purpose dashboard tracking 100+ financial KPIs, consumed directly at CFO level.

Logistics Inventory Management Dashboarding KPI Reporting Financial Analysis CRM Process Automation

Marketing Intern

Nestlé España

Jan 2023 - Dec 2023 (11 months)

Automated weekly sales reporting across channel, product, and line, replacing manual data pulls and sharpening the accuracy of pricing and commercial decisions. Devised and led a zero-budget commercial campaign, driving +30% Instagram traffic and +10% YoY sales.

Sales Reporting Automation Marketing Campaigns Social Media Data Analysis

Education

Degrees, certifications, and relevant coursework

CFA Institute

CFA Program Level I, Finance

Passed Level I of the CFA Program in 2026.

Esade Business & Law School

MSc in Finance, Finance

2024 - 2025

MSc in Finance with focus on financial analysis, data-driven decision-making, and business strategy. Recipient of the Financial Services Award for Excellence.

Universitat Autònoma de Barcelona

BSc in Business Administration, Business Administration

2020 - 2024

Grade: 8.86

Activities and societies: PUE Program: advanced coursework combined with full-time internships for top-performing students.

BSc in Business Administration with best academic record of the class, GPA 8.86, and 12 honours. Awarded Best Final Thesis for strategic and financial analysis of Velutex Flock S.A.