Looking for a job

Karen Solís García Inda

@karensgi

Bilingual ecommerce and digital marketing professional specializing in Shopify, Amazon, paid media, SEO, and conversion optimization.

Mexico

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What I'm looking for

Seeking a stable company where I can grow my expertise in ecommerce, Shopify, Amazon, and digital marketing. I enjoy roles that combine strategy, analytics, and execution to drive measurable business results. I value flexibility, collaboration, clear expectations, and long-term professional growth.

I manage end-to-end e-commerce and digital marketing for consumer brands, currently overseeing Shopify operations, product launches, and customer retention programs. I optimize catalog, merchandising, and conversion rate through CRO, SEO, and lifecycle flows, and I build promotional pages and email templates with HTML/CSS. Before that, I supported multiple brands in Shopify and Amazon Seller Central, including A+ Content creation and FBA logistics.

I plan and optimize paid media across Meta Ads, Google Ads, and TikTok Ads, using KPI reporting and audience segmentation to grow acquisition, revenue, and ROAS. I bring a creative, data-informed approach—coordinating product photography, videos, and launch assets while continuously improving UX, content quality, and customer experience.

Experience

Work history, roles, and key accomplishments

Current

E-commerce & Digital Marketing Manager

Current

Unmarked Shoes

Sep 2025 - Present (9 months)

Manage ecommerce and digital marketing operations for an international footwear brand. Oversee Shopify optimization, product launches, lifecycle marketing, paid media, SEO, and customer retention initiatives. Drive online growth through conversion optimization, merchandising, analytics, content strategy, and customer experience improvements across ecommerce and digital channels.

E-commerce & Marketing Coordinator

Medina Torres

Sep 2024 - Sep 2025 (1 year)

Managed digital marketing and ecommerce operations across multiple brands serving both B2B and direct-to-consumer markets. Oversaw Shopify and Amazon Seller Central channels, paid media campaigns, SEO initiatives, website management, content production, product launches, and marketplace optimization, supporting growth through data-driven marketing and ecommerce strategies.

Shopify Amazon Seller Central Amazon FBA Paid Media Google Ads SEO Keyword Research Content Production A+ Content

Education

Degrees, certifications, and relevant coursework

Universidad de la Salle Bajío

Bachelor’s Degree, Law

2015 - 2019

Grade: 8.5

Activities and societies: University Soccer Team

Bachelor of Laws (LL.B.) with comprehensive legal training across commercial, labor, tax, civil, criminal, and constitutional law. Developed strong analytical thinking, legal research, and problem-solving skills. Maintained a particular interest in intellectual property, trademarks, copyright, and the legal aspects of branding and business development.

Universidad Tecnológica de México

Bachelor’s Degree, Digital Marketing and Advertising

2023 - 2026

Grade: 9

Activities and societies: Student

Bachelor’s Degree in Digital Marketing and Advertising with a focus on ecommerce, digital strategy, consumer insights, advertising, branding, and analytics. Developed expertise in digital campaigns, SEO, content strategy, market research, ecommerce operations, and performance-driven marketing to support business growth and customer acquisition.