Karen Morales IA

Managed and analyzed operational, accounting, and financial data to evaluate profitability of transport units. Developed profitability studies and utility distribution analysis using strategic KPIs and scenario simulations.

Designed and implemented digital marketing strategies that increased visibility and conversion. Strengthened brand identity through digital branding consultancy and optimized campaigns by analyzing social media metrics.

Researched the Mexican music market in the U.S. and Mexico, analyzing IFPI, AMPROFON, streaming platforms, and consumption trends to identify artistic development opportunities. Designed digital positioning strategies integrating metrics analysis, audience behavior, and genre evolution.

Analyzed financial statements to assess liquidity, profitability, capital structure, and risk levels. Defined subscription conditions and managed client files ensuring compliance with CNSF and AML procedures.

Designed and executed digital content strategies to strengthen brand presence on LinkedIn and the institutional blog. Organized, wrote, and optimized corporate content aligned with communication objectives.

Bachelor's Degree in Finance Administration from Universidad Virtual del Estado de Guanajuato, ongoing as of 2026.

Completed the DL-101 General Course on Intellectual Property from WIPO in 2026.

Completed the Creative Entrepreneurship course from the Inter American Development Bank in 2025.

Completed the Introduction to Project Management course from IBM in 2025.

Technical Studies in Ethnomusicology from the Faculty of Music, UNAM, completed in 2025.

Bachelor's Degree in Digital Marketing and Advertising from Universidad Tecnologica de Mexico, completed in 2025.