Looking for a job

Karan Patar

@karanpatar

Message

I build insight-led brand campaigns that improve conversion, revenue, and premium brand perception.

India

Message

What I'm looking for

I'm looking to build insight-led brand and integrated marketing campaigns, using consumer research, media planning, trade marketing, and analytics to strengthen brand equity and drive measurable revenue and conversion outcomes.

At The House of Abhinandan Lodha, I built integrated ATL and BTL campaigns for premium land projects, influencing ₹174 Cr+ in project revenue. I strengthened positioning for The Sarayu Reserve and Château de Alibaug across digital, OOH, VR, influencer, and on-ground channels.

I use consumer research, buyer personas, media planning, and campaign analytics to improve marketing efficiency. My insight-led targeting improved lead-to-conversion by 30%, while trade marketing across 100+ channel partners generated ₹17 Cr+ in direct revenue.

Experience

Work history, roles, and key accomplishments

Brand Manager

The House of Abhinandan Lodha

Nov 2023 - Oct 2025 (1 year 11 months)

Influenced ₹174 Cr+ in project revenue through integrated ATL & BTL campaigns and improved lead-to-conversion by 30% via consumer insights and targeted campaigns. Managed brand equity for marquee projects and optimized marketing investment across 50+ touchpoints.

Brand Strategy Integrated Marketing Communications Consumer Insights Media Planning Campaign Analytics Trade Marketing Channel Partner Management Market Research ROI Optimization

Marketing Manager

Chronicles Sports

Feb 2022 - Jul 2022 (5 months)

Led integrated ATL/BTL and experiential marketing for Devil's Octagon, a national-level MMA event, delivering sponsor integration for Red Bull, Monster Energy, and Decathlon. Drove sponsor ROI and brand trials through audience research and fan behavior insights.

Experiential Marketing Sponsor Integrations Audience Research Event Marketing