Open to opportunities

Kanika Verma

@kanikaverma2

Message

I build data-informed brand strategies that strengthen visibility, engagement, and market growth.

India

Message

What I'm looking for

I'm looking for a marketing role where I can use consumer insights, storytelling, and data-informed strategy to build brand visibility, strengthen client experience, and support market growth.

I've supported brand storytelling, audience engagement, and data-informed communication across digital and physical touchpoints. My work brings together international relations, psychology, consumer behaviour, and marketing strategy.

As a Content Producer, International Officer, and Podcast Team Member with Youth Collaborative, I executed cross-platform content strategies that expanded global reach by 5%. I led storytelling aligned with brand tone and identity, partnered with cross-cultural teams on consumer-informed campaigns, and supported brand positioning through strategic communication.

I've also applied data-driven insights at Think India and delivered digital marketing campaigns for Hibiscus Foundations for Social Welfare. Through projects on B2B SaaS LinkedIn content and Zara marketing, I've used Claude, ChatGPT, Cursor, and research to synthesize insights, map audiences, and evaluate competitive positioning.

Experience

Work history, roles, and key accomplishments

Content Producer, International Officer and Podcast Teammember

Foreign Policy Youth Collaborative

Sep 2021 - Jun 2022 (9 months)

Executed cross-platform content strategies, expanding global reach by 5%. Led brand storytelling initiatives aligned with tone and identity to strengthen visibility and audience connection.

Content Strategy Social Media Management Brand storytelling Cross Cultural Communication

Research Intern

Think India

Jan 2022 - Feb 2022 (1 month)

Applied data-driven insights to evaluate program performance and stakeholder engagement. Developed briefs and reports that informed senior decision-making and communication strategy alignment.

Data Analysis Research Reporting

Administrative Intern

Hibiscus Foundations for Social Welfare

Mar 2021 - Jun 2021 (3 months)

Executed digital marketing campaigns driven by audience insights, improving brand visibility. Applied behavioural research to craft targeted communication and engagement strategies aligned with brand goals.

Digital Marketing Campaign Management Digital Communication