kamakshi chaudhary

Management Trainee at Wagh Bakri Tea Group, involved in brand management and market research initiatives.

• Developed a comprehensive marketing strategy for Skilled Sapiens' upskilling platform, focusing on Campus to Corporate and Campus to Business verticals.
• Optimized brand positioning and messaging to enhance engagement and drive lead generation through targeted content and multi-channel campaigns.

• Spearheaded a customer satisfaction improvement program at Prema Automobiles, analyzing feedback to optimize service processes and enhance communication strategies.
• Implemented a customer loyalty program resulting in a 3% increase in satisfaction scores and a 2% improvement in retention rates.

• Spearheaded the development of a launch plan for "Avinam" dry pasta brand in rural northern India.
• Created sustainable packaging, executed pre-launch awareness campaigns, and engaged in post-launch activities.
• Developed a social media campaign to educate the audience and build community around the brand.

• Led cross-functional teams to enhance operational processes, resulting in a 5% increase in efficiency.
• Developed the RMC Control Tower blueprint to align projects with market needs.
• Conducted customer and employee interviews to inform the development of user-centric mobile applications.

• Spearheaded personalized and group career counseling sessions, empowering students with career clarity.
• Delivered over 50 impactful mentorship sessions, providing guidance and support.
• Led the "What after 12th" event, offering high school students valuable career pathway insights.

• Spearheaded educational initiatives for unemployed youth, increasing program enrollment by 10%.
• Utilized data analytics to track student performance, enhancing program effectiveness by 8%.
• Conducted in-depth interviews with customers and employees to gather insights for user-centric strategies.

Pursued a Master of Business Administration with a focus on Business Administration and Management, General.