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Kalpana Kaushal

@kalpanakaushal

Healthcare marketing manager at Manipal Hospitals, leading South Cluster strategy and the launch of SOWMYA cancer centre.

India

Message

At Manipal Hospitals, I lead integrated marketing and communications strategy for the South Cluster, aligning brand, digital, content and campaign priorities with business objectives. I led the marketing strategy and launch of SOWMYA at Manipal Hospital Kanakapura Road, positioned as South India’s first all-female-led cancer centre.

I’ve also managed digital communications across Google Ads, the website, social media and Google Business Profile, delivering INR 198.68 Cr in digital-channel revenue in FY26 against a budget of INR 149.10 Cr. Earlier, at Columbia Asia Hospitals, I managed B2B corporate client relationships and used Tableau and Excel to analyse sales data.

Experience

Work history, roles, and key accomplishments

Current

Manager, Marketing

Current

Manipal Hospitals

Apr 2026 - Present (6 months)

Lead integrated marketing and communication strategy for Manipal Hospitals' South Cluster, supporting approximately INR 350 Cr in annual revenue across seven Bengaluru hospitals. Led the launch of SOWMYA, South India's first all-female-led cancer centre, and drove end-to-end digitisation of the Neighbourhood Card.

Integrated Marketing Communications 360° Brand Campaigns Brand Positioning Digital Engagement Healthcare Marketing B2B Marketing Content Strategy Stakeholder Management Campaign Measurement Analytics Events Corporate Communications Social Media SEO SEM Cross Functional Project Management

Deputy Manager, Marketing

Manipal Hospitals

Apr 2024 - Mar 2026 (1 year 11 months)

Managed integrated digital communication across Google Ads, website, social media, and Google Business Profile for the South Cluster. Delivered INR 198.68 Cr in digital-channel revenue in FY26 against a budget of INR 149.10 Cr, exceeding budget by approximately 33%.

Digital Marketing Google Ads Social Media Google Business Profile Campaign Management Stakeholder Coordination Event Planning Content Strategy Product Development

Associate Manager, Marketing

Manipal Hospitals

May 2023 - Mar 2024 (10 months)

Supported product development for Manipal Community Connect (MCC) and an LMS, developed digital content and SEO/SEM-led communication, and managed social-media communication for selected doctors.

Product Development Digital Content SEO SEM Social Media Content Strategy Stakeholder Management

Assistant Manager, Marketing

Columbia Asia Hospitals

May 2018 - Apr 2021 (2 years 11 months)

Managed B2B corporate client relationships, led external promotional events and marketing campaigns, and wrote PR content. Used Tableau and Excel to analyse sales data and support management decisions.

B2B Marketing Customer Relationship Management Event Management PR Content Writing Data Analysis Tableau Excel

Sales & Marketing Intern

Chirayu Technologies

Apr 2017 - May 2017 (1 month)

Generated INR 200,000 in revenue through the sale of healthcare software to Spandana Hospital. Supported customer and competitor analysis, healthcare partnerships, and sales meetings.

Sales Marketing Healthcare Software Customer Analysis Competitive Analysis Partnerships