Kai Proschan

I've led marketing, editorial, and audience-growth work for TransLash Media, FOLX Health, and The Girls Book, building strategies that connect LGBTQ+ communities with timely, mission-aligned content.

At FOLX Health, I led integrated editorial and marketing campaigns across digital platforms, managed cross-functional teams and agencies, and oversaw a $2M annual budget for content distribution and community-building. Earlier at Good Moose, I managed a $1M+ digital media and social advertising budget and helped increase client acquisition and engagement by 30%.

As founder and editor-in-chief of The Girls Book, I created a multi-platform media brand amplifying trans and LGBTQ+ voices through social media, newsletters, editorial features, and video. I manage writers, photographers, and content creators while developing branded partnerships and funding for expanded coverage.

My work combines brand strategy, SEO, analytics, paid media, and editorial judgment with deep lived and professional knowledge of trans, LGBTQ+, and AAPI communities. At TransLash Media, I created the viral Trans Relocation Guide: Finding Trans Asylum and Safe Havens and continue to support digital strategy, content, and team capability.