Justino Duran

Led end-to-end branding and creative projects, from strategic definition and concept development through implementation, aligning creative solutions with business objectives and stakeholder requirements.

Led curation and validation of 95,000+ photography and video assets across 250+ Curated Collections, improving content discoverability, quality, and compliance. Designed metadata tagging frameworks and content classification systems, and developed AI-assisted content workflows.

Curated editorial collections and reviewed visual submissions for quality, copyright compliance, brand alignment, and user experience standards. Supported platform integration and content migration by aligning metadata, classification, and visual standards.

Designed interfaces, user flows, and interactive prototypes for software applications in collaboration with clients and development teams. Translated requirements and feedback into actionable design solutions.

Developed and adapted visual materials for Heineken México maintaining brand consistency. Coordinated with remote teams and clients to optimize content workflows and asset delivery.

Currently enrolled in the Google AI Professional Certificate program.

Acelerador de Carrera con Power BI + IA, completed in 2026.

Narrative Illustration Workshop by Edgar MT at Fisura en el Espejo, completed in 2023.

Full Stack Java Back-End training program by McKinsey & Company and Generation México, completed in 2017.

B.A. in Design for Graphic Communication from CUAAD, completed in 2014.