Looking for a job

Julián Cortés

@julincorts

Digital Marketing Strategist at Grupo Tecniplús who grew Instagram by up to 228% and Facebook by 788%.

At Grupo Tecniplús, I led the digital brand identity build for four locations, shaping the brand voice, mascot, visual identity, and Find the Orange Arrow campaign.

I drove organic social growth between 2024 and 2025, with increases of up to 228% on Instagram and 788% on Facebook through content strategy and in-house photo and video production. I also designed the corporate website concept and visuals, including an online appointment-booking system.

At Sen7ido, I conceived and executed the brand strategy, redefining its visual identity and communication style. Educational audiovisual content reached up to 22,000 views, and I developed the founder's personal brand through photography and video.

My project work includes brand and communication strategy, launch planning, and crisis-management roadmaps for organizations including Restaurante Vikingos, KIA Colombia, and The Gula Group SAS.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Strategist

Current

Grupo Tecniplús

Feb 2024 - Present (2 years 8 months)

Led the digital brand identity build from the ground up for Tecniplús's 4 locations, including brand voice, visual identity, and the Find the Orange Arrow campaign. Drove organic social media growth up to 228% on Instagram and 788% on Facebook, and designed the corporate website with an online appointment-booking system.

Brand Strategy Content Strategy Social Media Marketing Meta Ads Google Ads Web Design Photography Video Production

Content & Brand Creator

Sen7ido

Jan 2023 - Jun 2024 (1 year 5 months)

Conceived and executed Sen7ido's brand strategy end to end, redefining its visual identity and communication style. Sustained high-value educational content output with pieces reaching up to 22,000 views, and built the founder's personal brand narrative.

Brand Strategy Content Creation Audiovisual production Corporate Photography Communication Strategy

Education

Degrees, certifications, and relevant coursework

EADA Business School

Master's, International Business Leadership

Pursued a Master's in International Business Leadership (dual degree) at EADA Business School, Barcelona, with expected completion in 2026.

Universidad del Rosario

Master's, Digital Marketing & Customer Experience

Pursued a Master's in Digital Marketing & Customer Experience at the Graduate Business School (GSB), Universidad del Rosario, with expected completion in 2026.