
Julian Escobar
@julianescobar
I lead web, UI, and brand design from strategy and systems through launch.
What I'm looking for
I founded 727 Design, where I lead corporate branding, UI, web, and print projects while managing contractors, client relationships, and delivery from concept through launch.
Across Fincaraiz, Rappi, Havas Digital, MediaCom, and Code of Arms Design Studio, I've built rebrands, design systems, websites, campaigns, and digital experiences. My work has increased brand recognition, conversions, lead generation, and website engagement while maintaining consistent visual standards across channels.
I bring 13+ years of hands-on experience in Figma and Adobe Creative Suite, translating brand strategy into clear interfaces, motion assets, style guides, and scalable design systems. I'm open to Digital Designer, UI Designer, and Design Lead roles.
Experience
Work history, roles, and key accomplishments
・Founded and launched a successful design agency specializing in corporate branding design, UI design, web design, and print design.
・Developed and implemented business strategies to drive growth, increase revenue, and expand the client base.
・Lead a team of contractors, overseeing all aspects of project management and ensuring high-quality deliverables.
・Cultivated strong client relationships, pr
・Developed and executed creative strategies for a diverse range of clients, delivering design
solutions aligned with their unique objectives and visions.
・Crafted and rejuvenated brand identities, ensuring consistency and resonance across print
and digital platforms, strengthening brand recognition and customer loyalty.
・Delivered intuitive and visually appealing user interfaces with a strong focu
・Led end-to-end web design projects, delivering unique visual identities that achieved 100% client satisfaction and 20% average increase in website engagement.
・Managed design for social media and print campaigns, maintaining 95% on-time delivery and aligning with brand and business objectives across diverse industries.
・Partnered with developers to ensure seamless functionality, accessibility, an
・ Spearheaded comprehensive rebranding initiative resulting in 20% increase in brand recognition and 15% improvement in B2B market positioning across all touchpoints.
・ Designed and implemented design system improving brand consistency by 25%, establishing reusable components and patterns for B2B communications and user interactions.
・ Optimized communication graphics for email, SMS, and in-app me
・ Developed visual segments tailored for B2B engagement strategies, contributing to a significant monthly influx of approximately 150,000 new app users per month in Colombia alone.
・ Successfully recovered former users through strategic use of graphic elements, aligning with goals set by the engagement team, including B2B retention initiatives.
・ Provided crucial graphic support to various departm
・Developed and designed visual pieces for Claro Colombia's digital channels.
・Created ideas and digital experiences for technological events.
・Developed original innovations from zero and strategically improved each initiative through sites, apps, social media and advertising.
・Researched market and competitor websites to inform visual and campaign design decisions.
・Analyzed user behaviour to und
・Designed digital pieces for Mazda Colombia and the Henkel group (Palette, Konzil, Balance, Schwarzkopf, etc) in the past.
・Devised and executed strategies to enhance B2B engagement on various social networks, contributing to increased brand visibility and user interactions.
・Identified new creative opportunities in the different digital channels to increase the business.
・Designed and developed d
・Handled job requests, consolidated material and produced digital graphic pieces within predetermined time frames.
・Worked with stakeholders to ensure the delivery of projects on time.
・Managed traffic with clients and with teams within the agency.
・Worked on multiple digital projects focused on different channels for the company's brands.
・Communicated and collaborated with the ATL team for print
Managed digital design projects, delivering work on time while meeting client specifications and organizational quality standards.
Coordinated multi-channel design projects with stakeholders, ensuring alignment across print and digital deliverables.
Led digital design team for three months, managing equipment, production timelines, team workflows, and establishing new UI design patterns.
• Supported in the conceptualization, creation, and development of digital projects for company brands.
• Designed and developed Flash sites, collaborating closely with the creative director.
• Created logos and brand branding to meet customer expectations.
・Was in charge of the company's new digital equipment.
・Creatively expanded the needs of customers at the digital level.
・Supported in the conceptualization, creation and development of the different digital and interactive projects for the company's brands.
・Designed and developed sites made in Flash.
・Created logos and brand branding.
・Photographed, retouched and uploaded to the site the products that the company was taking out for its customers.
・Maintained the company's website.
・Created banners to reach more audiences on important dates.
・Designed prints for the company's products.
・Created creative reports.
Education
Degrees, certifications, and relevant coursework
Politécnico Grancolombiano
Audiovisual Arts
Greenwich College
General English, English Language and Literature, General
2018 - 2019
Politécnico Grancolombiano
Professional in Audiovisual Media, Graphic Design emphasis
2006 - 2010
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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