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Juliana Xavier

@julianaxavier

Cultural insights and strategy professional at Box1824, who turned emerging cultural signals into brand platforms for Google, Prime Video and TikTok.

France

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What I'm looking for

I’m open to relocating to London, with UK visa sponsorship support appreciated, and to remote work. I’m available immediately.

At Box1824, I led 45+ research and strategy projects, turning emerging cultural signals into positioning, propositions and brand platforms for clients including Google, Prime Video, TikTok and Heineken. I chose research methods to fit each brief, combining approaches such as ethnography and co-creation with surveys and social listening.

For Prime Video LATAM, I worked on an eight-month audience study across five markets that produced format specifications shaping the 2025 business plan. My background in journalism and sociology, including African Studies, keeps my work focused on human behaviour and comfortable with ambiguity.

Experience

Work history, roles, and key accomplishments

Strategy Director

Box1824

Nov 2021 - Jul 2026 (4 years 8 months)

Led 45+ research and strategy projects end to end, from research question to final recommendation, for clients including Google, Prime Video, TikTok, and Heineken. Combined qualitative and quantitative research methods and presented directly to C-level stakeholders.

Cultural Insights Strategic Foresight Qualitative Research Ethnographic Studies Co Creation Survey Conjoint Analysis Max Diff Brand Tracking Social Listening Workshop Facilitation Stakeholder Management Project Management

Senior Strategist Researcher

Questtonó Manyone

Jul 2020 - Nov 2021 (1 year 4 months)

Ran consumer research for innovation, from fieldwork to concept definition, for clients including Itaú, Tupi Mobility, and Bauducco. Facilitated workshops and design sprints for client teams.

Consumer Research Innovation Fieldwork Concept Development Workshop Facilitation Design Sprints

Freelance Planner and Strategist

Self-employed

Jan 2019 - Dec 2020 (1 year 11 months)

Provided research and strategy services for clients including Electrolux and Indique Uma Preta, a consultancy focused on the employability of Black women.

Research Strategy Brand Strategy

Strategic Planner

J. Walter Thompson

Jan 2016 - Dec 2019 (3 years 11 months)

Turned consumer behaviour studies and competitive benchmarking into brand strategy and creative briefs for Ford Brasil.

Consumer Behaviour Competitive Benchmarking Brand Strategy Creative Briefs

Education

Degrees, certifications, and relevant coursework

Universities of Porto, Bayreuth and Bordeaux Montaigne

Erasmus Mundus Joint Master, Sociology

2023 - 2025

Erasmus Mundus Joint Master in African Studies (EIMAS) with a focus on Sociology, completed alongside full-time work. Thesis on parallels between Afro-Atlantic and Mediterranean narratives and how museums shape cultural value.