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Juan Pablo Urrego Maldonado

@juanpablourregomaldo

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Senior multidisciplinary designer crafting scalable brand and UI/UX systems for global teams.

Spain

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What I'm looking for

I seek senior design roles where I can lead creative direction, build scalable design systems, work in agile teams, and drive measurable product and brand impact.

I am a senior multidisciplinary designer with over 10 years of experience creating scalable visual identities and functional UI/UX solutions for global brands across the UK, US, NYC studios and European startups.

My work emphasizes typography, modular design, and conversion-driven aesthetics; I translate complex business objectives into high-impact design systems and lead cross-functional teams to deliver consistent, user-centered outcomes.

I bring expertise in creative direction, design systems, web platforms (WordPress, Webflow, Shopify), and production tools like InDesign, After Effects, and Premiere, and I thrive in agile workflows that prioritize clarity, scalability, and measurable impact.

Experience

Work history, roles, and key accomplishments

Creative Graphic Lead

NewVision Digital Marketing

Aug 2022 - Dec 2025 (3 years 4 months)

Led creative graphic initiatives for digital marketing campaigns, delivering scalable visual identities and conversion-driven assets for global clients. Managed remote design workflows and improved brand consistency across channels.

Visual Branding Creative Direction Typography adobe indesign After Effects Web Design Remote Collaboration

Graphic Designer

PolygonUs

Feb 2021 - Dec 2021 (10 months)

Delivered graphic design and visual systems for client projects, contributing to brand development and digital assets for agencies and startups. Streamlined creative production to meet deadlines and client requirements.

Graphic Design Typography Adobe Creative Suite Brand Identity Layout Design Client Communication

Web Design Lead

Mostacho Marketing

Sep 2019 - Jan 2021 (1 year 4 months)

Led web design projects, building user-centered interfaces and managing CMS implementations to improve conversion and usability. Coordinated with developers to deliver responsive websites and maintain design systems.

Web Design WordPress Webflow HTML CSS Shopify UI UX CMS Responsive Design

Project Manager & Creative Lead

Halucinated Design Inc

Feb 2018 - Aug 2019 (1 year 6 months)

Managed projects and creative direction for NYC-based clients, translating business objectives into high-impact design solutions and overseeing delivery across remote teams. Improved process efficiency and creative output.

Project Management Creative Direction Agile Methodology Stakeholder Management UX Strategy Typography

Lead Operations Dispatcher

DFCC SAS

Feb 2017 - Jan 2018 (11 months)

Coordinated operations and dispatch workflows, improving scheduling efficiency and team communication to support service delivery. Managed daily logistics and operational reporting.

Operations Coordination Scheduling Process Improvement Reporting client support

QA Analyst

OneLink BPO

Apr 2016 - Jan 2017 (9 months)

Performed quality assurance for the Fitbit account, ensuring service standards and resolving issues to maintain client satisfaction. Documented defects and supported process improvements.

Quality Assurance QA Testing Documentation client support Issue Tracking Process Improvement