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Juan CardonaJC
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Juan Cardona

@juancardona2

Growth Analyst at Conaltura building HubSpot sales tools and automations that cut process time by up to 80%.

Colombia
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At Conaltura, I build internal tools and automations on top of HubSpot to make sales and back-office processes faster. I developed apps and automations for sales, collections, deeds, permits, accounting, and administration that cut process time by up to 80%.

I also built a commissions portal connected to the HubSpot pipeline, using the Octalysis framework to show sales reps in real time what they can earn from open deals. Since its launch, quota attainment has gone up every month.

Before moving into Growth, I worked in sales at Conaltura, reaching 175% of quota in my first month as a Sales Advisor and 145% in my second. I prepare real estate financial analyses in Excel to support commercial decisions.

My background also includes full stack development at RealWatch, where I developed features for a fraud detection platform and worked on AI agents focused on cybersecurity and user protection. At My Company S.A.S., I built a React and TypeScript admin dashboard and internal web apps, and at MeloMelo I handle branding, marketing, and operations.

Experience

Work history, roles, and key accomplishments

ME
Current

Co-founder

MeloMelo

Jul 2025 - Present (1 year 3 months)

Co-founded an artisanal ice cream business, handling branding, marketing with UTM-tracked campaigns, and operations, supplying corporate events for large companies.

CO

Sales Advisor

Conaltura

Jun 2026 - Jul 2026 (1 month)

Achieved 175% of sales quota in the first month and 145% in the second.

CO

Sales Promoter

Conaltura

May 2026 - May 2026 (0 months)

Achieved 157% of quota in the first month and was promoted to the showroom sales team after one month.

Education

Degrees, certifications, and relevant coursework

Institución Universitaria ITM logoII

Institución Universitaria ITM

Technologist, Software Development

2024 -

Pursuing a degree in Software Development, expected to graduate in December 2026.

SENA logoSE

SENA

Technician, Software Development

2021 - 2023

Completed a technical program in Software Development.

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