Open to opportunities

Joy Pelesia

@joypelesia

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I build engaging social media campaigns for beauty, skincare, lifestyle, and small-business brands.

Kenya

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What I'm looking for

I'm looking to create strategic, engaging social media campaigns for brands, collaborate directly with founders, and use audience insights to support meaningful growth.

At Blushbox Kenya, I develop content strategies and monthly calendars, manage posting schedules, plan Instagram Stories and carousel concepts, and optimize content using audience insights. My work contributed to campaigns reaching over 68,000 weekly views while improving reach, profile visits, and follower growth.

I've also managed Instagram planning, educational and promotional campaigns, captions, calendars, and community engagement for Hydrahue Beauty. As a freelance Social Media Manager and Virtual Assistant, I support small businesses including Dapsys Catering, Buzz and Crunch, and Olives and Ivies with strategy, content planning, research, and administrative support.

I also founded Cuffy House, a community-focused initiative that helps young adults build personal growth, accountability, and meaningful connections through engagement frameworks, themes, activities, and communication plans.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Blushbox Kenya

Jun 2026 - Present (2 months)

Developed content strategies and monthly content calendars, managed posting schedules, planned Instagram Stories, created carousel concepts, analyzed weekly performance, and collaborated with the founder to support product launches. Contributed to campaigns reaching over 68,000 weekly views while improving reach, profile visits, and follower growth.

Content Planning Carousel Planning Community Management Content Scheduling Campaign Planning Social Media Audits Instagram Insights Competitor Research Canva Capcut Notion Google Docs Google Sheets Google Drive

Social Media Manager

Hydrahue Beauty

Managed Instagram content planning, educational campaigns, promotional content, captions, monthly calendars, and community engagement.

Content Planning Community Management Content Scheduling Campaign Planning Canva Capcut Notion Google Docs Google Sheets Google Drive

Freelance Social Media Manager & Virtual Assistant

Self Employed

Provided social media strategy, content planning, research, and administrative support for small businesses including Dapsys Catering, Buzz and Crunch, and Olives and Ivies.

Social Media Strategy Content Planning Research Administrative Support Community Management Content Scheduling Canva Capcut Notion Google Docs Google Sheets Google Drive

Founder

Cuffy House

Founded and designed Cuffy House, a community-focused initiative for young adults aged 18–27 that encourages personal growth, accountability, and meaningful connections. Developed the community strategy, weekly engagement framework, monthly themes, activities, accountability systems, and communication plans.