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diana mugohDM
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diana mugoh

@dianamugoh

Results-driven social media manager and virtual assistant focused on growth and engagement.

Kenya
Message

What I'm looking for

I seek roles where I can drive brand growth through strategic social media, content creation, analytics-driven decisions, and collaborative workflows in a flexible full- or part-time capacity.

I am a results-driven Social Media Manager and Virtual Assistant with hands-on experience developing and executing data-driven content strategies for B2B software and skincare brands, increasing visibility, engagement, and lead generation across Instagram, Facebook, LinkedIn, and TikTok. I create engaging copy and visual assets using Canva and AI tools, manage content calendars in Notion and Asana, and optimize accounts with Meta Business Suite and Metricool to align social media efforts with business goals.

I am skilled in community management, social media analytics, CRM-driven outreach with HubSpot and Apollo.io, and producing actionable performance reports that guide campaign improvements. I deliver timely customer service via social platforms, coordinate influencer collaborations, and maintain organized workflows for full-time or part-time engagement.

Experience

Work history, roles, and key accomplishments

BC

Social Media Manager

B2B Software Company

Mar 2024 - Sep 2025 (1 year 6 months)

Developed and executed data-driven social media strategies across Instagram, Facebook, LinkedIn and TikTok that increased brand visibility, engagement, and lead generation; managed content calendars and reporting to optimize conversions.

Education

Degrees, certifications, and relevant coursework

SU

St Pauls' University

Bachelor of Science, Computer Science

Completed a degree program in Computer Science at St Pauls' University.

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