Jovana Dragovic

Audience & Insights at Digitas (Constellation Groupe)
Account: Samsung

- Develop and execute audience strategy initiatives to support Samsung marketing and customer engagement objectives.
- Analyze consumer, campaign, and audience data to generate actionable insights that drive business decisions.
- Build, manage, and optimize audience segments using Samsung Audience Manager (SAM) and Google Clo

- Led and coordinated NSF-funded AI and political advertising research initiatives in collaboration with Harvard University, managing multiple concurrent projects, timelines, and cross-functional student research teams.
- Contributed to the development, testing, and refinement of AI and machine learning models for political advertisement analysis, including manual transcription, trend identificati

- Selected as a finalist in a competitive, industry-sponsored case competition analyzing large-scale operational datasets provided by American Airlines, delivering insights directly to executive and C-suite stakeholders.
- Translated complex airline operational datasets into aviation-specific performance insights, identifying factors impacting efficiency, scheduling reliability, and resource alloc

- Conducted workflow and operational data analysis across hospital departments to identify inefficiencies and process improvement opportunities.
- Presented data-driven recommendations to improve scheduling, coordination, and operational performance.
- Built dashboards providing leadership visibility into workflow performance and resource utilization.

- Provided executive-level administrative and operational support to up to four senior executives simultaneously, managing complex schedules, coordinating meetings, preparing correspondence, and prioritizing competing responsibilities.
- Served as a central point of coordination between university leadership, researchers, interns, and external stakeholders, ensuring timely communication, organized