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José Luis Castro - GonzálezJG
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José Luis Castro - González

@josluiscastro-gonzle

AI transformation advisor at Grand Elite Squad who delivered RadarMedia’s automated media-intelligence operation.

Mexico
Message

At Grand Elite Squad, I work with owners and operating teams to map how work flows, find where it breaks, and redesign processes before deciding where AI belongs. I turn initiatives into business cases, KPIs, and working prototypes that technical teams can build on.

With an enterprise communications team, I scoped and delivered RadarMedia’s automated media-intelligence operation, including press, web, and YouTube ingestion, explainable sentiment classification, and automatically generated client reports. I also traced an ingestion defect that created about 9,700 duplicate sources and resolved a login outage by reducing the search index from 107 MB to 10 MB.

Before Grand Elite Squad, I was Director General at Ammbar Entertainment, where I grew sales 35% and managed KPIs for MXN 18.5M in annual revenue. My work across media and entertainment also includes producing more than 200 commercials and 100 music videos.

Experience

Work history, roles, and key accomplishments

FL

Integration & Logistics Lead

Festival Internacional de Santa Lucía

Jan 2017 - Dec 2021 (4 years 11 months)

Led integration and logistics for international artists of each edition, managing institutional relationships with the Nuevo León state government and operating alliances with OMA Airports and Hoteles Gamma.

SI

Instructor, Film Production for Fiction

SAE Institute

Jan 2009 - Dec 2010 (1 year 11 months)

Taught film production for fiction, sharing industry knowledge and practical skills.

NM

Public Relations

Nova de Monterrey

Jan 1996 - Dec 1998 (2 years 11 months)

Handled public relations duties for the company.

Education

Degrees, certifications, and relevant coursework

PV

Powertrain Ventures

Bootcamp, Entrepreneurship

2026 - 2026

Participated in the Founder Bootcamp in 2026.

II

Instituto de Comunicación, Artes y Humanidades de Monterrey (ICAHM)

Bachelor of Arts, Communication Sciences

1997 - 2001

Pursued a Bachelor of Arts in Communication Sciences with a focus on Radio, Television, and Film.

Anthropic logoAN

Anthropic

Certification, Artificial Intelligence

Completed certifications in Claude 101 and AI Fluency: Framework & Foundations.

SI

Select IDC

Continuing Education, Business

Completed continuing education in Negocios @ Web.

CO

CONARTE

Continuing Education, Cultural Management

Completed continuing education in Cultural Business Management.

CE

CEDIM

Continuing Education, Design

Completed continuing education in Design Week.

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