At Grand Elite Squad, I work with owners and operating teams to map how work flows, find where it breaks, and redesign processes before deciding where AI belongs. I turn initiatives into business cases, KPIs, and working prototypes that technical teams can build on.
With an enterprise communications team, I scoped and delivered RadarMedia’s automated media-intelligence operation, including press, web, and YouTube ingestion, explainable sentiment classification, and automatically generated client reports. I also traced an ingestion defect that created about 9,700 duplicate sources and resolved a login outage by reducing the search index from 107 MB to 10 MB.
Before Grand Elite Squad, I was Director General at Ammbar Entertainment, where I grew sales 35% and managed KPIs for MXN 18.5M in annual revenue. My work across media and entertainment also includes producing more than 200 commercials and 100 music videos.

