Joshua Maduka
@joshuamaduka
Innovative product designer focused on user-centered digital experiences.
What I'm looking for
I am a passionate product designer specializing in creating intuitive, user-centered designs that enhance digital experiences. My expertise spans across UX/UI design, prototyping, and user research, with a strong focus on solving complex problems through thoughtful design. I have successfully led teams in developing user-centric fintech platforms and design systems that improve usability and accessibility.
Throughout my career, I have conducted extensive user research and usability testing, resulting in significant improvements in user satisfaction and conversion rates. My work has consistently demonstrated a commitment to enhancing user experiences, whether through innovative design solutions or by collaborating with cross-functional teams to integrate essential functionalities. I thrive on challenges and am dedicated to delivering impactful design that meets both user needs and business goals.
Experience
Work history, roles, and key accomplishments
Lead Product Designer
Onewallet MFB
Dec 2023 - Present (1 year 6 months)
Led a team of designers and collaborated with cross-functional teams to create a user-centric fintech platform, targeting financial inclusion. Conducted heuristic evaluations and developed prototypes for offline banking and contactless payments, achieving a 90% success rate in user acceptance tests.
UX/UI Designer
Crown Realities PLC
Sep 2023 - Present (1 year 9 months)
Developed and implemented a design system ensuring 100% consistency across digital platforms, reducing design redundancy and improving developer handoff efficiency. Conducted in-depth user research, leading to data-driven decisions that improved property information clarity and increased conversion rates by 20%.
Product Designer
Fikcer
Feb 2022 - Present (3 years 4 months)
Designed and prototyped user flows for booking, personalized content requests, and live video interactions, optimizing the user journey and boosting engagement potential by 40%. Created wireframes and prototypes that streamlined in-app transactions, ensuring seamless celebrity-fan interactions with reduced payment friction.
Product Designer
Payluk Limited
Feb 2022 - Present (3 years 4 months)
Conducted in-depth user research and heuristic analysis to identify key pain points in the escrow process, informing the design of user-friendly flows that enhanced transaction clarity by 50%. Led wireframing and prototyping of the platform, ensuring a smooth buyer-seller interaction process with streamlined conflict resolution paths.
Product Designer
Sykebloom
Feb 2022 - Present (3 years 4 months)
Developed wireframes and interactive prototypes for a smooth and intuitive currency exchange experience. Implemented a design system that maintained UI consistency across the platform, reducing design inconsistencies by 40%. Led usability testing sessions and heuristic evaluations, incorporating feedback to improve navigation.
Product Designer
Checkid
Feb 2022 - Present (3 years 4 months)
Implemented multi-factor verification solutions, including driver license, BVN, liveness checks, and biometrics, enhancing authentication accuracy by 40%. Collaborated with the engineering team to ensure secure handling of sensitive identity data, aligning with industry standards for data protection and privacy.
Product Designer
Bomapi
Feb 2022 - Present (3 years 4 months)
Conducted user research to identify key financial needs and pain points for both individuals and businesses, ensuring the app met diverse requirements. Designed wireframes and interactive prototypes for key features such as savings accounts, loan applications, and investment opportunities, enhancing overall usability.
Product Designer
Everythingbills
Feb 2022 - Present (3 years 4 months)
Conducted user surveys and interviews to uncover user needs for an efficient, all-in-one bill payment solution, shaping the platform’s core features. Created a responsive, user-friendly interface, facilitating bill payments across devices and streamlining task completion for users.
UI/UX Designer
Reimnet Limited
Feb 2020 - Feb 2021 (1 year)
Conducted user research and developed high-fidelity prototypes for MakerX, a user-centric platform for website creation, ensuring a seamless experience. Designed an intuitive user interface for Hired, streamlining the hiring process for employers and candidates, and refined functionality based on feedback.
UI/UX Designer
Trinity Baptist Church
Nov 2020 - Mar 2021 (4 months)
Conducted comprehensive user research to understand the needs of members, visitors, and seekers, guiding the design process to ensure the website met diverse user requirements. Created high-fidelity designs that effectively communicated the church’s core beliefs and values while ensuring a visually appealing and user-friendly interface.
UI/UX Designer
Jam Forte Technologies - Paysequre
Dec 2020 - Mar 2021 (3 months)
Spearheaded the design and development of a mobile application integrating escrow, e-commerce, and bill payment services. Collaborated with stakeholders to align platform functionalities with user requirements and business goals, enhancing the overall user experience.
Designer & IT Specialist
Ochaxis Design
Sep 2021 - Dec 2021 (3 months)
Designed marketing materials and collateral that effectively communicated the company’s brand values, enhancing overall brand consistency. Managed client sessions from concept through execution, ensuring high-quality outcomes that met client expectations and deadlines.
UI/UX Designer
Insignia
Dec 2021 - Mar 2022 (3 months)
Conducted thorough user research to understand the specific needs of Nigerian users for digital cards and email signatures, shaping the design to cater to their preferences. Designed high-fidelity mockups for personalized digital cards and email signatures, ensuring both functionality and aesthetic appeal aligned with professional standards.
UI Designer & IT Specialist
Zethar Empowerment Scheme
Aug 2019 - Mar 2022 (2 years 7 months)
Designed and implemented standardized design templates that aligned with the NGO's mission and objectives, enhancing brand consistency and communication. Collaborated with stakeholders to gather requirements and ensure design solutions met the needs of the NGO and its candidates.
UI Designer
Lead Web Praxis Limited
Dec 2021 - Mar 2022 (3 months)
Implemented SEO optimization strategies that improved website search engine rankings, resulting in a 30% increase in organic traffic. Utilized WordPress to build and manage websites, integrating design elements with functionality, which improved site performance and user engagement by 20%.
UI Designer
Mypage
Jan 2022 - Apr 2022 (3 months)
Conducted comprehensive user research and heuristic evaluations to identify needs for trainers, trainees, and affiliates, informing the design of user-centric features. Collaborated with stakeholders to align platform functionalities with user requirements and business goals, delivering a complete pre-launch platform.
UI/UX Designer
Nellalink Technologies
Feb 2020 - Feb 2023 (3 years)
Conducted extensive user research and analysis for the Middey Fintech App, driving a redesign strategy that enhanced transaction efficiency and user experience. Developed detailed user flows and interaction designs for Jappa Ride, streamlining connections between users and drivers, and integrated various features for seamless booking and payment.
Product Designer
Enyimba Economic City Dev. Co. Limited
Sep 2023 - Present (1 year 9 months)
Led a comprehensive UX audit and redesign of the company's website, improving user satisfaction by 30% and increasing visitor retention by 35%. Designed and developed multiple platforms including a Network Operating Center, Community Dashboard, and Smart City Gatepass, enhancing efficiency and user control.
UI Designer
Sarius Palmetum Botanical Garden
Feb 2023 - Feb 2024 (1 year)
Designed and developed the website, incorporating user-friendly navigation and engaging content to showcase the garden's extensive palm tree collection. Implemented branding elements that reflect the unique appeal of Africa's largest palm tree resort, resulting in a cohesive and immersive online experience.
Product Designer
Moricol Healthcare Services
Aug 2023 - Apr 2024 (8 months)
Conducted user research to identify the diverse needs of patients and healthcare professionals, ensuring the platform addressed seven distinct healthcare services effectively. Designed wireframes and prototypes for a comprehensive suite of services, including telemedicine consultations and recruitment services, improving recruitment efficiency by 25%.
UI Designer
Clockify
Apr 2022 - May 2022 (1 month)
Designed a visually striking and user-friendly website layout, showcasing a unique collection of digital clock NFTs while enhancing the overall user experience. Collaborated with stakeholders to align the website design with platform goals, balancing aesthetic appeal with technical requirements for blockchain integration.
UI/UX Designer
Lyfehive
Dec 2023 - Feb 2024 (2 months)
Designed wireframes and prototypes for a seamless connection between patients, doctors, nurses, dieticians, and healthcare facilities, enhancing user experience and accessibility. Conducted comprehensive user research to understand diverse needs, ensuring the platform effectively addressed them.
UI/UX Designer
Omarvo
Jan 2024 - Mar 2024 (2 months)
Designed and implemented a comprehensive logistics management system to streamline the delivery process, reducing average delivery times and increasing reliability. Performed heuristic evaluations and usability testing to identify and address potential issues, leading to a more intuitive and user-friendly platform.
UI Designer
Secsystem EMR
Oct 2024 - Nov 2024 (1 month)
Designed user flows and prototypes for a web and mobile responsive EMR system, focusing on intuitive navigation and user experience. Conducted user research to inform design decisions, ensuring the platform met the needs of healthcare professionals.
Education
Degrees, certifications, and relevant coursework
Federal University of Technology, Minna
B-Tech, Information Technology
Graduating with a B-Tech in Information Technology provided me with a solid foundation in IT principles, equipping me with the skills to design and manage tech solutions. This achievement has laid the groundwork for my career in product and UX design.
Microsoft
Certificate, User Experience
Focuses on equipping designers with essential skills to create intuitive and engaging user experiences. The course covers user research, design principles, prototyping, and usability testing to ensure effective and user-centered design solutions.
Accenture
Certificate, UX Design Strategy and Application
A course that helped with the concepts to evaluate research and data to inform customer profiles, Identity personas and gain a deep understanding of how users interact with a product.
Future Learn
Certificate, User Experience
This course provided a pathway to UX, and explained why UX is important in this ever-evolving digital world.
Certificate, User Experience (UX) Design
Covers the basics of user experience design, including key concepts like user-centered design, empathy, and the design process. It also introduces tools, job roles, and the importance of research and wireframing in creating user-friendly products.
Future Learn
Certificate, Digital Marketing
Covers the introduction to Digital marketing and explains the different marketing strategies, techniques, and tools available for businesses to use today.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
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