José Esteban Hernández Rodríguez
@josestebanhernandez
Graphic designer and illustrator blending brand strategy with AI-driven, high-quality visual campaigns.
What I'm looking for
I’m a graphic designer and illustrator with over 5 years of experience developing corporate identity and advertising visuals that work across digital screens, large-format displays, and brand campaigns. I combine strategic thinking with an aesthetic sensibility that adapts quickly to different brands and restaurant needs.
At OOH Redes Digitales LTDA, I created key visuals for campaigns displayed on thousands of digital screens, designing promotional spots, menus, POP material, and AI-enhanced imagery (photo montages and AI-generated visuals) to optimize creative processes and elevate deliverables. Previously, at Asylum Marketing, I led key visual creation and monthly content calendars, optimized delivery times through monitoring strategies and template creation, and helped increase brand visibility by 30%—while also diversifying sales channels for AI product designs and videos.
Experience
Work history, roles, and key accomplishments
Graphic Designer & Illustrator
OOH Redes Digitales LTDA
Apr 2025 - Oct 2025 (6 months)
Designed promotional spots, menus, and key visual assets for digital screens and large-format displays, creating photo montages and AI-generated imagery for multiple brands and restaurants. Used AI to optimize creative processes and improve deliverable quality.
Graphic Designer
Asylum Marketing
Jun 2023 - Apr 2025 (1 year 10 months)
Created key visuals and monthly content calendars, producing POP materials and photo montages/AI-generated imagery. Optimized delivery times using monitoring and templates and increased brand visibility by 30%.
Graphic Designer (Remote)
Gravity
May 2023 - Jun 2023 (1 month)
Developed illustrations and supported layout design for remote projects.
Freelance Graphic Designer
Freelance
Feb 2021 - Feb 2022 (1 year)
Provided freelance graphic design and illustration services, delivering creative assets for client needs.
Graphic Designer (Bogotá)
Inversiones Empresariales Flórez Duarte S.A.S.
Apr 2019 - Feb 2020 (10 months)
Provided graphic design support for Inversiones Empresariales Flórez Duarte S.A.S., creating visual materials and illustrations for business communications.
Education
Degrees, certifications, and relevant coursework
Servicio Nacional de Aprendizaje (SENA)
Technologist, Graphic Communication Design
2017 - 2019
Completed a Technologist program in Graphic Communication Design through SENA.
I. E. D. Capellanía
Technical High School Diploma, Computer Systems
2010 - 2015
Earned a Technical High School Diploma in Computer Systems at I. E. D. Capellanía.
Availability
Location
Authorized to work in
Portfolio
behance.net/joetanartsJob categories
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