Open to opportunities

José Esteban Hernández Rodríguez

@josestebanhernandez

Message

Graphic designer and illustrator blending brand strategy with AI-driven, high-quality visual campaigns.

Colombia

Message

What I'm looking for

I’m looking for a design role where I can lead key visuals and campaign content across digital screens and formats, while using AI as a creative tool to speed up workflows and keep deliverables high quality.

I’m a graphic designer and illustrator with over 5 years of experience developing corporate identity and advertising visuals that work across digital screens, large-format displays, and brand campaigns. I combine strategic thinking with an aesthetic sensibility that adapts quickly to different brands and restaurant needs.

At OOH Redes Digitales LTDA, I created key visuals for campaigns displayed on thousands of digital screens, designing promotional spots, menus, POP material, and AI-enhanced imagery (photo montages and AI-generated visuals) to optimize creative processes and elevate deliverables. Previously, at Asylum Marketing, I led key visual creation and monthly content calendars, optimized delivery times through monitoring strategies and template creation, and helped increase brand visibility by 30%—while also diversifying sales channels for AI product designs and videos.

Experience

Work history, roles, and key accomplishments

Graphic Designer & Illustrator

OOH Redes Digitales LTDA

Apr 2025 - Oct 2025 (6 months)

Designed promotional spots, menus, and key visual assets for digital screens and large-format displays, creating photo montages and AI-generated imagery for multiple brands and restaurants. Used AI to optimize creative processes and improve deliverable quality.

Graphic Design Illustration Key Visuals Digital Advertising Montages AI Image Generation Photoshop Illustrator InDesign

Graphic Designer

Asylum Marketing

Jun 2023 - Apr 2025 (1 year 10 months)

Created key visuals and monthly content calendars, producing POP materials and photo montages/AI-generated imagery. Optimized delivery times using monitoring and templates and increased brand visibility by 30%.

Key Visuals Visual Content Calendar Montages AI Image Generation Templates Photoshop Illustrator InDesign

Graphic Designer (Remote)

Gravity

May 2023 - Jun 2023 (1 month)

Developed illustrations and supported layout design for remote projects.

Illustration Layout Design Graphic Design visual communication Photoshop Illustrator InDesign Figma Remote Collaboration

Freelance Graphic Designer

Freelance

Feb 2021 - Feb 2022 (1 year)

Provided freelance graphic design and illustration services, delivering creative assets for client needs.

Graphic Design Illustration Brand Identity Layout Design Photoshop Illustrator InDesign

Graphic Designer (Bogotá)

Inversiones Empresariales Flórez Duarte S.A.S.

Apr 2019 - Feb 2020 (10 months)

Provided graphic design support for Inversiones Empresariales Flórez Duarte S.A.S., creating visual materials and illustrations for business communications.

Graphic Design Illustration visual communication Branding Adobe Photoshop Adobe Illustrator InDesign Digital Content