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Josefina Echeguía Shaw

@josefinaecheguiashaw

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Product Designer crafting user-centered SaaS and mobile experiences that drive measurable business outcomes.

Australia

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What I'm looking for

I seek a collaborative product team role where I can lead user-centered design, shape end-to-end experiences, and deliver measurable product and business outcomes.

I am a product designer with 3+ years of experience designing user-centered SaaS and mobile products in cross-functional international teams. I focus on end-to-end flows, usability, and building design systems that scale.

At ++hellohello I embedded with Banco Itaú Uruguay to improve onboarding and account opening for a bank serving 600k+ customers, delivering a validated end-to-end digital flow that enabled fully remote onboarding and reduced errors.

I redesigned the digital workout experience for Speede Fitness, translating AI-driven training technology into a demo-ready MVP that supported investor demos and contributed to a $2.5M seed round and later acquisition activity.

My background includes product and brand roles across agencies and startups where I pioneered UX culture, streamlined design workflows, and delivered visual systems for major clients. I am collaborative, product-focused, and experienced working with engineering and compliance partners to ship outcomes.

Experience

Work history, roles, and key accomplishments

Creative Practice & Brand Designer

Freelance

Jan 2024 - Jan 2025 (1 year)

Undertook independent creative work and brand design projects during a relocation-focused career break, developing personal projects and strengthening product design practice.

Brand Design Independent Project Management Prototyping Figma Framer UX Research Personal Development

Product Designer

++hellohello

Nov 2022 - Sep 2023 (10 months)

Embedded within Banco Itaú Uruguay’s onboarding team to redesign remote account opening, transforming a manual process into a validated end-to-end digital flow that reduced errors and enabled fully remote onboarding for a bank serving 600k+ customers.

Product & Design UX Research Onboarding Prototyping Design Systems Cross Functional Collaboration & Compliance User Testing

Product Designer

SweatWorks

Mar 2022 - Sep 2022 (6 months)

Redesigned the end-to-end digital workout experience for Speede Fitness ahead of MVP launch, refining UI and translating AI-driven training into a demo-ready product that supported investor demos and contributed to securing $2.5M in seed funding.

Product & Design UX UI Prototyping Cross Functional Collaboration Interaction Design Figma

Product & Graphic Designer

NookaLabs

Sep 2020 - Feb 2022 (1 year 5 months)

Crafted product and brand design strategies across client and internal initiatives, pioneered UX culture, streamlined design workflows, and championed a product-centric mindset focused on user and business outcomes.

Product & Design Brand Design UX Strategy Design Systems Workflow Optimization Adobe Creative Suite Figma

Graphic Designer

Publicis Impetu

Jun 2019 - Sep 2020 (1 year 3 months)

Delivered visual and brand assets for large-scale clients (L’Oréal, Nestlé, Movistar) within a multidisciplinary agency, ensuring consistency across digital and print touchpoints.

Graphic Design Visual Branding Art Direction Adobe Creative Suite

Education

Degrees, certifications, and relevant coursework

Coderhouse

Certificate, UX/UI Design

2021 - 2021

Grade: 10

Activities and societies: Advanced UX/UI Design course focused on end-to-end product design, user research, interaction design, usability testing, and high-fidelity prototyping for digital products.

Completed an advanced UX/UI Design course at Coderhouse.