At CalzadoMalanna, I lead the brand’s communication and digital positioning strategy, aligning content with commercial objectives. I create audiovisual and photographic content for advertising campaigns and social media.
At ChangeWST, I designed and implemented content strategies for digital campaigns focused on lead generation, brand positioning, and conversion. I also produced and edited audiovisual content and advised prospective clients on international academic programs.
At Avianca, I wrote corporate news, newsletters, and internal communications, and supported internal and corporate communication strategies. I also contributed audiovisual coverage and institutional relations at corporate events.
Across media roles, I’ve reported on current affairs and sports, written journalistic content, and participated in broadcasts and sports analysis. I also manage ZsendaStore, an ecommerce business, and publish sports content on WordPress using basic SEO principles.
