At Soft2Bet (CampoBet), I lead operations in Mexico, where I’ve adapted internal processes, website visuals, and cashier systems to local regulations and user behavior.
I’ve worked with the AI team to integrate solutions into client contact flows, and partnered with Payments Integration to implement new processors and improve approval ratios.
At Caliente.mx, I founded and structured the VIP Experience Department, achieving 95% retention among high-value clients. I also developed segmented promotions that delivered a 25% monthly reactivation rate and sustained 90% retention.
Earlier, I delivered personalized support on a digital betting platform and advised local businesses on customer service, hospitality, and PR during digital transformation. I hold a law degree from Universidad Autónoma de Baja California and certifications in Power BI, digital marketing, and Excel.
