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Jon Alhart

@jonalhart

Brand marketing leader at the V Foundation for Cancer Research who launched its first paid media program, driving 5,130+ new donors and $1.26M.

United States

Message

At the V Foundation for Cancer Research, I repositioned the brand so 18–34-year-olds became its highest-awareness audience and launched its first paid digital media program. The current campaign has driven 5,130+ new donors and $1,258,047 in revenue.

I also built the brand tracking system and lead a 10-person brand and communications team. At Dixon Schwabl + Company, I founded the agency’s digital practice and scaled it to eight people and $3M in annual billings, serving national clients including the PGA ofAmerica and PGA TOUR.

Experience

Work history, roles, and key accomplishments

Current

Executive Director of Brand Marketing and Storytelling

Current

V Foundation for Cancer Research

Jan 2022 - Present (4 years 10 months)

Led brand marketing for a national nonprofit, repositioning the brand to make 18–34-year-olds its highest-awareness audience and launching its first paid media program. Generated nearly $150M in earned and donated media value and led a 10-person team with no turnover.

Brand Strategy Audience Growth Paid Media Organic Social Content Strategy PR Storytelling AI Brand Tracking Team Leadership

Managing Partner

Dixon Schwabl + Company

Jan 2008 - Dec 2022 (14 years 11 months)

Built a digital practice from zero, scaling it to 8 people and $3M in annual billings. Led the full digital function for national clients including the PGA of America and PGA TOUR, and set agency-wide marketing strategy that made marketing the first-touch source for 19.4% of new business revenue.

Digital Marketing Content Strategy Social Media Paid Media Web Direct Marketing Analytics Leadership