John User
@johnuser59
Digital Marketing Officer at Olori Group, growing Olori Herbal's community to 59k+ through targeted funnels.
NigeriaWhat I'm looking for
At Olori Group, I plan and manage Meta Ads and Google Ads campaigns for lead generation, using audience targeting, conversion tracking, and daily optimisation. My work helped scale Olori Herbal to a 59k+ community through targeted funnels.
I use GA4 and Google Tag Manager to track campaign performance, test variations, and optimise landing pages and lead forms. I also apply SEO fundamentals and Search Console insights to improve lead quality.
At Damitawio Ltd, I developed digital campaigns for 30+ B2C brands, contributing to a 40% increase in inbound qualified inquiries. I’m interested in applying performance marketing in the oil & gas or energy business environment.
Experience
Work history, roles, and key accomplishments
Digital Marketing Officer / Growth Lead
Olori Group
Jan 2023 - Present (3 years 9 months)
Plans, creates, launches, and manages paid advertising on Meta Ads and Google Ads with a focus on lead generation and measurable ROI. Executes audience targeting, A/B testing, and conversion tracking via GA4 and GTM, and optimizes campaigns daily based on performance metrics.
Brand Associate & Marketing Planner
Damitawio Ltd
Jan 2018 - Dec 2021 (3 years 11 months)
Developed 360-degree digital campaigns for 30+ B2C brands, contributing to a 40% increase in inbound qualified inquiries. Executed audience segmentation, campaign optimization, and digital analytics to drive commercial outcomes.
Education
Degrees, certifications, and relevant coursework
O2 Academy Lagos
Brand Communication Training, Brand Communication
2022 - 2022
Completed Brand Communication Training at O2 Academy Lagos in January 2022, awarded Best Graduating Team.
Bowen University
Bachelor of Science, Mass Communication
Earned a Bachelor of Science in Mass Communication from Bowen University in 2018.
Tech stack
Software and tools used professionally
Availability
Location
NigeriaAuthorized to work in
Salary expectations
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