Johnson Rufus

Led end-to-end product design for a mobile e-commerce app and admin dashboard across automotive, HVAC, and spare parts divisions, reducing cart abandonment by 35% in prototype and unifying 7 customer touchpoints into a cohesive digital ecosystem.

Designed learner and admin dashboards for an EdTech platform serving 10K+ users, implemented gamification and progress tracking that increased course completion by 25% and improved learner retention by 20%.

Designed multi-sided marketplace UX for customers, riders, and operations, including real-time tracking and rider dashboards, increasing checkout completion by 40% and rider acceptance by 18%.

Designed immersive gallery interfaces and admin CMS for a creative content platform, increasing content discovery by 30% and reducing bounce rate by 22% during beta testing.

Designed a geolocation-based business discovery PWA optimized for low-bandwidth areas, improving local business discovery by 35% and boosting session duration by 60%.

Delivered 12+ responsive website designs across e-commerce and corporate sectors, optimizing conversion funnels and achieving a 25% average increase in client lead generation.

Completed a Bachelor of Technology in Information Technology with coursework in Human-Computer Interaction, Software Engineering, and Database Design; graduated November 2024.