Joe Mercado
@joemercado
I drive product growth through metrics, experimentation, and data-driven roadmap decisions.
United StatesWhat I'm looking for
At Google, I own product analytics and growth strategy across Gemini and developer platforms, defining north-star metrics for onboarding, discovery, engagement, and retention.
I've partnered with Product and Engineering to improve developer engagement by 18% and reduce churn by 11%, using user-journey analysis, experimentation, forecasting, and propensity models to guide roadmap priorities.
Previously, I improved Zestimate accuracy by 12% at Zillow and built Verizon's advertising recommendation engine and A/B testing platform, increasing CTR by 22% and generating millions in incremental revenue.
Experience
Work history, roles, and key accomplishments
Own product analytics and growth strategy across Gemini and developer platforms. Define north-star metrics and measurement frameworks, and partner with Product and Engineering to improve developer engagement and reduce churn.
Education
Degrees, certifications, and relevant coursework
Virginia Commonwealth University
Master of Arts, Econometrics
Master of Arts in Econometrics from Virginia Commonwealth University.
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
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