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Sihan WuSW
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Sihan Wu

@sihanwu

Senior data scientist driving marketplace trust, experimentation, and scalable analytics with causal ML and LLM systems.

United States
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What I'm looking for

I’m looking to lead data science and AI initiatives that improve trust, accessibility, and growth—using causal experimentation, scalable analytics, and rigorous LLM/ML evaluation to drive product and marketplace decisions.

I’m a Senior Data Scientist with 10+ years of experience driving product, marketplace, and growth decisions through experimentation, causal inference, and scalable machine learning.

At Airbnb, I engineered analytics for the Listing Accuracy Verification initiative by combining behavioral signals, reservation outcomes, review text, and host activity patterns into a causal trust-scoring framework—improving inaccurate-listing detection across millions of inferences. I also led measurement and experimentation for In-Home Accessibility, defining north-star metrics, instrumentation requirements, and an experimentation roadmap aligned to guest booking journey investment.

I’ve built AI-powered knowledge retrieval using RAG to improve information accessibility and reduce manual effort for customer support, and I created an automated LLM evaluation framework (faithfulness, relevance, completeness, latency, hallucination rates) to strengthen model selection and AI quality. Earlier at Uber, I directed driver growth virality and driver acquisition initiatives with large-scale A/B testing, forecasting, and marketplace pricing models, and I’ve delivered scalable pipelines and executive dashboards to turn complex business questions into actionable insights.

Experience

Work history, roles, and key accomplishments

Airbnb logoAI
Current

Senior Data Scientist

Aug 2018 - Present (7 years 10 months)

Built a causal trust-scoring framework for the Listing Accuracy Verification initiative, improving inaccurate-listing detection across millions of listings and guest-host interactions. Led measurement and experimentation strategy for in-home accessibility, and implemented RAG-based knowledge retrieval plus automated LLM evaluation to improve AI quality for support and content workflows.

Uber logoUB

Data Scientist

Mar 2015 - Aug 2018 (3 years 5 months)

Directed measurement and optimization for Uber’s Driver Growth Virality programs, defining acquisition metrics and experimentation frameworks that improved referral performance and accelerated global driver acquisition. Built pricing elasticity and growth models, executed large-scale A/B tests, and developed forecasting models to improve operational planning across regional markets.

Education

Degrees, certifications, and relevant coursework

Northwestern University logoNU

Northwestern University

Master of Science

2013 - 2014

Master of Science at Northwestern University (2013–2014). Delivered executive dashboards and KPI frameworks using Looker and SQL to provide near real-time visibility into business performance.

Tech stack

Software and tools used professionally

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