Joaquín Bastián Duarte Araya

I’m a Performance Marketing Specialist with experience in digital marketing and lead generation within the automotive industry. My focus is building and optimizing campaigns that directly impact commercial results, using clear performance targets and measurable KPIs.

In my current role at Inchcape Chile (DFSK), I manage performance-driven digital and offline campaigns for lead generation and business growth. I monitor and improve CPL, CTR, and conversion rates, coordinate digital/creative/media agencies, and execute integrated 360° campaigns including OOH and brand activations.

I also handle CRM processes and support lead generation and email marketing strategies. By collaborating closely with commercial and digital teams, I ensure marketing efforts align with business objectives and drive cost efficiency and scalable lead volume.

Previously, as a Marketing Communications Trainee at Ford Chile, I supported marketing and communication initiatives and contributed to digital content and campaign execution. This foundation strengthened my analytical and operational skills, reinforcing how I turn data into actionable insights for better decisions.