At Xtremepush, I lead design across five product pillars for an enterprise B2B SaaS platform. I’ve redesigned navigation and information architecture to achieve 80–90% task success rates, and I’m leading 0-to-1 work for a new messaging channel.
I use research to keep real user needs in product decisions, from reversing the removal of analytics pages after uncovering a data-quality gap to growing client survey participation from 9 to 50+ responses. I also audited XpertOS, an AI product with chat and custom-agent features, shaping product changes now live with an early adopter programme.
Previously at Ideas & Outcomes, I designed banking experiences that contributed to a 230% year-over-year increase in account openings, led discovery for East of England Co-op, and completed a WCAG 2.2 accessibility audit for Power NI. My years as Emirates cabin crew continue to ground my work in customer empathy, especially in high-pressure environments.
