Joanna Hindo

I’m a detail-oriented Digital Marketing Manager with 12+ years of experience creating, implementing, and optimizing social media strategies for companies and brands. I’m relentlessly focused on generating new revenue through social media, while keeping every campaign visually aligned with the brand’s identity and tone.

In my current roles, I manage and scale digital presence across platforms—overseeing multiple Instagram pages, coordinating campaigns with an advertising agency, and maintaining website content with new products and promotions. I plan and execute content strategies for seasonal campaigns, track performance metrics across social and website channels, and ensure quality control from content creation to approvals.

Previously, as a Social Media Manager at Softimpact (Feb 2014 – Mar 2024), I handled day-to-day operations across Facebook, Twitter, Instagram, and YouTube, while developing pitches, launching competitions and campaigns, and facilitating community engagement through consistent interaction. I also wrote SEO-friendly blogs and articles in Arabic and English, and used tools like Google Analytics and Facebook insights to monitor, analyze, and report performance—recommending improvements based on results and competitor activity.

I bring a strong creative edge as well, with design and content production experience—editing and optimizing visuals for different platforms, designing and creating digital advertisements, and managing budgets and KPI tracking. I’m now looking for a role in a prestigious company or organization where I can further develop and advance my career.