Jinia Banerjee

Own end-to-end content strategy and copywriting for 4+ concurrent clients spanning logistics, co-working, AI, and insurance verticals. Build brand voice guidelines, content calendars, and social media campaigns for each client.

Contributed to building the Arré Voice app, leading daily copy, product communications, and brand messaging. Managed content-led partnerships with Bombae and the United Nations Population Fund (UNFPA).

Defined brand positioning and content guidelines for a saree and kurti label from Coimbatore. Grew account reach to 7,622 and gained 89 new followers over 3 months through organic strategy.

Developed and produced content for Art of Cards and fashion designer Neha Mehra. Handled client communication and internal team coordination throughout the project.

Executed day-to-day digital campaigns for SBI General Insurance and Aditya Birla within the BFSI sector. Coordinated between internal creative teams and clients to ensure timely, on-brief delivery.

Led digital strategy for the production house behind Oscar-winning films Period. End of Sentence and The Elephant Whisperers. Managed social content, community engagement, and campaign rollout across platforms.

Pursued a Post Graduate Diploma in Mass Communication and Public Relations.

Completed a Master of Arts in English Literature.

Earned a Bachelor of Arts in English Literature.

Completed Indian School Certificate in Commerce.

Completed certifications in social media marketing and advertising, including Meta and Facebook courses.