Jesutomilewa Akinniyi
@jesutomilewaakinniyi
Brand and communications manager at BLAAIZ, who led a rebrand and campaigns during 6.4x user growth.
NigeriaWhat I'm looking for
At BLAAIZ INNOVATIONS TECHNOLOGY, I lead brand, marketing and communications through a scale-up that grew users 6.4x and businesses 25x, with $157M+ in payouts across the platform. I repositioned Blaaiz from a remittance app to financial infrastructure and lead The Shift, the 2026 rebrand.
I produced Achaalugo's Journey to the Abroad, which reached nearly 1M YouTube views, and Operation: Secret Valentine, which earned 878,523 organic views in 48 hours without paid media. I also lead a team of five and write brand and go-to-market work for new products.
At ATLAS 777 MEDIA LTD., I took DumbItDown from concept to launch, managing a ₦100M budget and a 25+ person cast, crew and production team. Season 1 reached 3.1M+ views and 13.2K watch hours.
As Creative Director of SOYCITY, I built a Lagos party brand from zero, raised ₦40M+ in sponsorship and directed its first three editions. My other work includes creative direction for Lagos State Ministry of Tourism, Arts and Culture and consumer insights consulting for Guinness Nigeria.
Experience
Work history, roles, and key accomplishments
Creative and Production Associate
Atlas 777 Media Ltd.
Feb 2026 - Present (8 months)
Took the video podcast DumbItDown from concept to launch, managing a ₦100M budget and a 25+ person team. Wrote production guides and art directed the set, achieving 3.1M+ views in Season 1.
Branding and Communications Manager
Blaaiz Innovations Technology
Dec 2024 - Present (1 year 10 months)
Led brand, marketing, and communications for a cross-border payments scale-up, growing users 6.4x and businesses 25x. Produced viral content campaigns and managed all owned channels, including email marketing.
Creative Director
Lagos State Ministry of Tourism, Arts and Culture
Jan 2026 - Dec 2026 (11 months)
Directed Aṣẹjẹ, a Ìṣẹṣe Day heritage celebration for Commissioner Idris Aregbe.
Scriptwriter and Consultant
NollyCinema Group and GTBank
Jan 2021 - Dec 2025 (4 years 11 months)
Wrote and consulted on 10+ film scripts and wrote consumer content for GTBank Fashion Weekend.
Project Manager
Darling Hair
Jan 2024 - Dec 2024 (11 months)
Ran a 30+ creator campaign that drove 100,000+ engagements and a 20% lift in conversions.
Creative Director
SOYCITY
Jan 2022 - Dec 2024 (2 years 11 months)
Built a Lagos party brand from zero, raising ₦40M+ in sponsorship and directing its first three editions.
Creative and Consumer Insights Consultant
Guinness Nigeria
Jan 2021 - Dec 2022 (1 year 11 months)
Led consumer panels and in-market research that fed campaign concepts and insight reports.
Education
Degrees, certifications, and relevant coursework
Nigerian Law School
Barrister-at-Law, Law
Barrister-at-Law, called to the Nigerian Bar in 2026.
Coursera
Data Analytics, Data Analytics
Completed a Data Analytics certification on Coursera in 2026.
University of Lagos
LL.B., Law
Bachelor of Laws (LL.B.) degree from the University of Lagos, completed in 2024.
SAE Institute
Film Production, Film Production
Studied Film Production at SAE Institute.
Tech stack
Software and tools used professionally
Availability
Location
NigeriaAuthorized to work in
Salary expectations
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