Bemshima Loho

Founded and supervised a radio project targeting Africans in the diaspora and international audiences, developing informative programming content. Led the project’s strategic structure and grew it to an average of 7,000 daily visitors.

Founded and led a charity initiative coordinating bi-monthly visits to care homes across Nigeria, raising and distributing targeted relief resources. Directed publicity and brand strategy to build visibility and public trust from inception.

Provided creative direction for branding and marketing, including curating project themes and directing apparel concepts. Offered consultancy on design, e-mail marketing, media production, and technology.

Directed marketing and promotional strategy across business units, driving monthly revenue growth of 14%+ through strategic initiatives and targeted foot-traffic campaigns. Led staff reorientation, supported rebranding and a new business unit launch, and secured influencer partnerships to rebuild brand credibility.

Scaled monthly cinema revenue from ₦700K to ₦15M (20x+) through operational and marketing improvements. Trained staff on customer service standards, designed promotional campaigns, introduced customer-experience innovations, and secured brand partnerships.

Led a marketing team covering email, social media, and offline channels while producing graphics and video content for publicity. Managed social media performance, achieving 2M+ impressions in 30 days.

Provided graphics, brand representation, video content creation, and publicity support as a consultancy role. Supported outreach aimed at expanding publicity reach.

Co-anchored and produced multiple radio segments, including the “Good Morning IITA Show” and other informational programs for audiences across 28+ African countries. Managed music selection, censoring/playlisting, program scheduling, studio and broadcast equipment operations, and trained newly recruited volunteers and staff.

Co-anchored the “Good Morning IITA Show” and supported music selection and program scheduling. Assisted with content creation for radio programming.

Worked as a field/laboratory assistant in IITA’s Agronomy department. Hosted/compèred an Agronomy end-of-year gathering using audiovisual materials and co-supervised creative content production for the CGIAR International Year of Plant Health with IITA’s Communications unit.

Helped create audiovisual materials to educate the public and supported dissemination of information across different geopolitical zones. Accumulated survey data for future reference.

Communicated program intent to the general public and converted complex materials into localized audiovisual content for target audiences. Supported outreach by translating information into accessible formats.

B.Agric degree in Agronomy with a Crop & Soil option at Nasarawa State University, Keffi, Nigeria.