Jessica User

- Designed a Real-World Asset (RWA) product concept for a second-hand vehicle platform, leveraging smart contracts to enable asset tokenization; conducted market sizing and competitive analysis to identify viable business models, leading the project to win 1st place at the Sui Demo Day.
- Led partner and mentor outreach, securing 5+ industry partners and mentors and organizing midterm and final de

- Leveraged cross-platform user experience strategy across apps and courses to address fragmented user journeys and low engagement; designed and executed integrated growth initiatives, resulting in a 20% increase in app engagement and achieving 10x QoQ revenue growth in Q1.
- Led a cross-functional Scrum team to plan and deliver product features, aligning business goals with user needs; managed sp

- Improved Taiwan Shopee AI chatbot by analyzing product data, conducting surveys, and performing user interviews; optimized 5+ key features based on feedback, reducing employee working time by 20%.
- Analyzed Shopee app issues and collaborated with the Singapore engineering team to implement effective solutions, enhancing the user experience.

- Led a strategic case study for Bitfinex’s RGB Protocol, analyzing competitive landscapes across on-chain asset issuance, stablecoin, and trading platforms to identify key differentiators, and developed a go-to-market strategy including target segmentation, communication strategy, and marketing collateral planning.
- Built strong foundational knowledge in Bitcoin and blockchain ecosystems, with a

- Developed and executed campus partnership initiatives with student organizations and conducted cold outreach to drive user acquisition, bringing in 120+ new members within two weeks.

- Learned and applied core PM skills, including requirement analysis, user interviews, and PRD writing, to better understand user needs and product development processes.

- Developed expertise in problem-solving methodologies, data analysis, market research, and presentation skills.

- Planned and developed a Customer Data Platform, contributing to dashboard and database feature iterations; created user flows, wireframes, and documentation to deliver 5+ new features that enhanced user experience.
- Devised product pitch presentations for 5+ companies, conducting in-depth analysis of client pain points and delivering effective solutions tailored to their needs.
- Researched mar

- Planned social media posts and created marketing videos, including one that achieved 35,000 views and 200+ shares, leading to first place in a group project.
- Organized and executed offline workshops with 100+ participants, successfully boosting brand awareness and community engagement.

- Conducted in-depth analysis of NTPU students' dining needs, designing surveys to collect data and uncover user behaviors and preferences. Developed a tailored LineBOT product direction, achieving 90% positive feedback during the testing phase.