Open to opportunities

Jessica Mistretta

@jessicamistretta

Message

Sales and social content creator blending retail leadership with digital marketing to drive engagement and revenue.

United States

Message

What I'm looking for

I seek roles combining retail leadership and digital marketing—where I can drive sales, manage teams, create engaging content, and grow brand partnerships.

I am a Business Administration student and sales-focused retail manager with hands-on experience driving promotional sales, managing transactions, and leading teams to deliver excellent customer service and repeat business.

As a digital and social content creator on TikTok, I develop short-form beauty, self-care, and lifestyle videos, analyze trends to maximize engagement, and collaborate with brands on campaigns and product promotion.

I combine practical retail leadership with digital marketing skills, strong communication, and project experience in professional selling and project management to create measurable impact for employers and brand partners.

Experience

Work history, roles, and key accomplishments

Current

Sales/Retail Manager

Current

McBrides Beer Distributor

Jul 2023 - Present (2 years 6 months)

Managed retail sales and merchandising, improving customer satisfaction and repeat business through strong product knowledge and promotional strategies; handled monetary transactions and register balancing with accuracy while leading and developing store staff.

Sales & Management Merchandising Customer Service Cash Handling People Management Inventory Management

Current

Digital Content Creator

Current

TikTok

Mar 2020 - Present (5 years 10 months)

Create, edit, and publish short-form videos focused on beauty, self-care, and lifestyle; analyze trends and engagement to grow reach and collaborate with brands on campaigns and product promotion.

Content Creation Social Media Marketing Trend Analysis Brand Partnerships Video Editing Community Engagement Creative Strategy

Education

Degrees, certifications, and relevant coursework

Youngstown State University

Bachelor of Science, Business Administration

Grade: 3.2

Activities and societies: Individual Professional Selling Presentation (McLaren Automotive), Individual Project Management Presentation and Paper

Pursuing a Bachelor of Science in Business Administration with a 3.2 GPA, expected May 2025; coursework and projects focused on professional selling and project management.