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Jessica Camarero

@jessicacamarero

Message

Product designer simplifying complex systems for conversion-driven products.

Guatemala

Message

What I'm looking for

I seek product roles where I can simplify complex workflows, drive conversion, collaborate cross-functionally, and apply AI-assisted design to deliver scalable, measurable digital products.

I am a product designer who specializes in simplifying complex systems and aligning product architecture with user intent and business strategy. I lead end-to-end product design across web platforms, multi-step workflows, and AI-assisted implementations to deliver scalable, decision-centered digital products.

I have designed high-conversion landing pages, structured multi-step acquisition-to-activation journeys, and built SEO-oriented content architectures while collaborating closely with founders and developers to prioritize features and ensure measurable business outcomes. I combine structured thinking, UX depth, and AI-assisted front-end workflows to reduce cognitive load and accelerate production without sacrificing long-term maintainability.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

Self Employed

Jan 2020 - Present (6 years 2 months)

Led end-to-end product and UX design for web platforms, landing pages, and internal systems, improving conversion and activation through structured information architecture and high-fidelity Figma designs. Collaborated with founders and developers to align product scope with business goals and implemented AI-assisted front-end workflows to accelerate delivery.

Product Strategy Information Architecture Figma Design Systems Conversion Optimization UX Research Cross Functional Collaboration

Product & UX Designer

Ikroa

Jan 2013 - Dec 2019 (6 years 11 months)

Designed multi-step acquisition-to-conversion journeys, SEO-oriented content architectures, and email marketing flows to increase retention and discoverability. Reframed complex technical interfaces into outcome-driven, scalable systems and partnered with engineering to ensure maintainability.

Information Architecture Email Marketing UX Design WordPress ActiveCampaign Brevo