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ITZAMNAN HERNANDEZ

@itzamnanhernandez

E-commerce Growth Partner at Growing Apex, building online businesses and growth systems across Amazon and multichannel marketplaces.

Mexico

Message

At Growing Apex, I build e-commerce businesses from the ground up, from market validation and business model design through website structure, catalogs, marketplace integrations, and launch.

I design growth systems across customer acquisition, conversion, retention, pricing, SEO, and marketplace optimization. I also lead Amazon and multichannel marketplace operations, improving product visibility, listing quality, and conversion performance.

At RG Golf, I planned and executed digital strategies across e-commerce, search, content, social media, and customer acquisition. I improved organic visibility and traffic through keyword research, SEO-focused content, technical recommendations, and competitor analysis.

At Grupo Acritus, I managed marketplace operations across Amazon, Mercado Libre, and Shopify, and contributed to a 50% increase in organic traffic through SEO implementation and product-page optimization. I hold a Bachelor's Degree in Marketing from Universidad Tecmilenio.

Experience

Work history, roles, and key accomplishments

Current

E-commerce Growth Partner

Current

Growing Apex

Sep 2022 - Present (4 years 1 month)

Build e-commerce businesses from the ground up, covering market validation, business model design, brand positioning, website structure, UX, product catalog, marketplace integrations, launch, and scale. Design and execute growth systems across acquisition, conversion, retention, pricing, merchandising, SEO, and marketplace optimization.

Digital Marketing & E-commerce Specialist

RG Golf

Oct 2019 - Jul 2021 (1 year 9 months)

Planned and executed multichannel digital strategies across e-commerce, search, content, social media, and customer acquisition channels. Improved organic visibility and traffic through keyword research, SEO-focused content, technical recommendations, and competitor analysis.

Digital Marketing Ecommerce SEO Keyword Research Content Strategy Social Media Customer Acquisition Analytics Competitive Analysis Conversion Rate Optimization

E-commerce Specialist

Grupo Acritus

May 2016 - Sep 2019 (3 years 4 months)

Managed marketplace operations across Amazon, Mercado Libre, and Shopify, including catalog quality, product content, pricing, promotions, and customer experience. Contributed to a 50% increase in organic traffic through strategic SEO implementation, keyword optimization, and improved product-page relevance.