Open to opportunities

Maina Ndirangu

@mainandirangu

Message

Associate Research Director with 16+ years turning consumer insights into business decisions.

Kenya

Message

What I'm looking for

I’m looking to lead market research and consumer insights work end to end—guiding teams, managing budgets, and translating complex findings into actionable business decisions for clients and growth.

I’m a strategic research and consumer insights professional with over 16 years of experience delivering market research and business intelligence solutions across financial services, FMCG, media, telecommunications, and development organisations.

I design, manage, and execute both qualitative and quantitative research projects end to end—from proposal development and fieldwork through analysis, reporting, and client presentations.

I’m recognized for translating complex findings into actionable insights that drive business decisions, while building long-term client relationships.

In my current role, I successfully lead multiple projects with responsibility for budgets, timelines, and multidisciplinary teams, partnering closely with clients to deliver market intelligence and measurable outcomes.

Experience

Work history, roles, and key accomplishments

Current

Associate Research Director

Current

Consumer Insight Limited

Jan 2013 - Present (13 years 6 months)

Designed, managed, and executed end-to-end market research projects across financial services, FMCG, media, telecommunications, development organizations, and start-ups. Led qualitative and quantitative research from proposal development through analysis, reporting, and client presentations.

Qualitative Research Quantitative Research Consumer Insights Proposal Development Client Relationship Management Project Management Team Leadership Report Writing Presentation Market Intelligence Client Presentations

Account Manager

Gap Marketing Limited

Jan 2011 - Jan 2013 (2 years)

Managed key client accounts and developed research and marketing strategies to identify business opportunities. Delivered market intelligence to support clients and business growth.

Client Relationship Management Account Management Market Intelligence Market Research Marketing Strategy

Client Service Executive / Intern

Joyfreto Creative Solutions

Jan 2009 - Jan 2011 (2 years)

Supported planning and execution of marketing campaigns and coordinated client deliverables. Contributed to client service activities related to marketing execution and communication.

Marketing Campaign Execution Client Services

Education

Degrees, certifications, and relevant coursework

United States International University–Africa

Bachelor of Business Administration, International Business

2005 - 2009

Earned a Bachelor of Business Administration with a focus on International Business from United States International University–Africa between 2005 and 2009.