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Jerine Catley Bernardino

@jerinecatleybernardi

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TikTok affiliate content creator making lifestyle and beauty videos that drive product conversions.

Philippines

Message

As a freelance Content Creator & TikTok Affiliate, I create lifestyle, beauty, and product marketing content for TikTok, Instagram, and Facebook. I develop short-form content strategies around trends and audience behavior, then use performance insights to refine engagement and conversions.

At Aivee Skin, I led brand direction across digital, PR, and social media, including product launches and integrated campaigns. I also handled brand communications with PR and social media teams and oversaw sales performance, inventory, and online selling platforms.

At Autohub and SM Mart Inc., I managed marketing strategies and campaigns, including promotions and product launches. Earlier, at SM Retail Inc., I handled category growth and merchandising strategies, and at Seoul White Korea, I supported brand development through campaign execution and content planning.

Experience

Work history, roles, and key accomplishments

Current

Content Creator & TikTok Affiliate

Current

Freelance

Apr 2024 - Present (2 years 6 months)

Create and manage social media content focused on lifestyle, beauty, and product marketing across TikTok, Instagram, and Facebook. Develop and execute short-form content strategies aligned with trends and audience behavior.

TikTok Strategy Instagram Planning Facebook Page Management Short Form Video Production Content calendar planning Audience Engagement Affiliate Marketing Conversion Focused Content Social Media Analytics Performance Optimization TikTok Shop Meta Business Suite Canva Capcut Microsoft Office

Brand Head

Aivee Skin

Mar 2024 - Apr 2024 (1 month)

Led overall brand direction, handling marketing initiatives across digital, PR, and social media channels. Spearheaded product launches and integrated marketing campaigns.

Brand Management Campaign Execution Digital Marketing Product Launch Social Media Management PR Coordination

Marketing Manager

Autohub

Jun 2021 - Aug 2022 (1 year 2 months)

Managed marketing strategies and campaigns for multiple automotive and service brands. Planned and executed campaigns, promotions, and product launches across digital platforms.

Marketing Strategy Campaign Execution Digital Marketing Brand Management Social Media Management Performance Monitoring

Marketing Manager

SM Mart Inc.

Aug 2020 - Mar 2021 (7 months)

Directed digital marketing efforts to drive traffic, sales, and brand visibility. Executed marketing campaigns, promotions, and product launches.

Digital Marketing Campaign Execution Budget Management Social Media Management Performance Analytics Event Management

Category Merchandising Manager

SM Retail Inc.

Sep 2018 - Aug 2020 (1 year 11 months)

Handled category growth and merchandising strategies across retail channels. Developed and implemented merchandising and promotional strategies.

Merchandising Inventory Planning Pricing Strategy Category Management Promotional Strategy Product Assortment

Assistant Brand Manager

Seoul White Korea

Jul 2018 - Sep 2018 (2 months)

Supported brand development through campaign execution and content planning. Assisted in marketing campaigns, partnerships, and influencer collaboration.

Brand Management Campaign Execution Content Planning Influencer Collaboration Brand Communications